# Bespoke Luxury Shoe Services 'Harperwoods' Gives Consumers the Chance to Customize Their Shoes By Mishal Omar | Published 2016-11-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/harperwoods References: [kickstarter](https://www.kickstarter.com/projects/harperwoods/harperwoods-define-your-kick?ref=category_recommended) & [kickstarter](https://www.kickstarter.com/projects/harperwoods/harperwoods-define-your-kick/) Harperwoods is an online shoe service that allows customers to design their own custom shoes at a lesser cost than what most brands offer. Those who are seeking to purchase from this brand can create a variety of shoe styles that suit their various needs and style choices. Visitors to the site are able to choose the materials, shape and color of each individual part of the shoe – a highly comprehensive and personalized process. The end result is a pair of stylish shoes that were designed by those who purchase them and made by a team of artisans in the Harperwoods workshop. This e-commerce shoe brand ensures that consumers have the option of purchasing high-quality, bespoke footwear. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Custom Shoe Design:** Opportunity for brands to offer personalized shoe designing experiences to customers. - **Affordable Luxury:** Potential for brands to provide high-quality, customizable products at a lower cost than traditional luxury brands. - **Direct-to-consumer Model:** Potential for brands to bypass traditional retail channels and sell directly to customers, offering a more personalized and cost-effective purchasing experience. ### Where This Applies - **E-commerce:** Opportunity for online retailers to capitalize on the growing demand for customizable products. - **Shoe Manufacturing:** Potential for shoe manufacturers to adapt and offer customizability options to cater to consumer preferences. - **Artisan Craftsmanship:** Opportunity for artisan workshops to collaborate with brands and provide customized products as per customer requirements. ## Related on Trend Hunter - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Bespoke Handbag Services](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind.md) - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Timeless Boot Designs](https://www.trendhunter.com/trends/timeless-boot-designs.md) - [Premium Italian Footwear Brands](https://www.trendhunter.com/trends/girotti.md) - [Refined Comfort-Focused Footwear Lines](https://www.trendhunter.com/trends/luxury-footwear1.md) - [Sophisticated Italian-Made Boot Silhouettes](https://www.trendhunter.com/trends/jb-ander.md) - [Customizable Modular Footwear Designs](https://www.trendhunter.com/trends/modular-footwear-design.md)