# Cumulous Fashion Icon Editorials The Harper's Bazaar 'The In-Cloud' Photoshoot is on Cloud Nine By Meghan Young | Published 2013-08-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-the-incloud References: [itsnicethat](http://www.itsnicethat.com/articles/berndnaut-smilde-harpers-bazaar) & [harpersbazaar](http://www.harpersbazaar.com/) The inspiration behind the Harper's Bazaar 'The In-Cloud' editorial can be chocked up to many different things. From a basic appreciation to the work of artist [Berndnaut Smilde](http://www.trendhunter.com/trends/nimbus-ii), who created the stunning cumulous visions, to the idea that these particular fashion icons are on cloud nine, the possibilities are endless. Overall, the concept is whimsically creative. Starring fashion designers Karl Lagerfeld, Stefano Gabbana and Domenico Dolce, Alber Elbaz and Donatella Versace, the Harper's Bazaar 'The In-Cloud' editorial is set to appear in the September 2013 issue of the American publication. Shot by photographer Simon Procter on location at the Ronchini Gallery in London, United Kingdom, there images make the designers appear like works of art themselves. Visually striking, the incredible images could easily be framed and displayed in the gallery they were shot in. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Creative Fashion Editorials:** Opportunity for fashion magazines to collaborate with artists and create visually striking and innovative fashion editorials. - **Fashion Icons as Art:** Opportunity to showcase fashion designers as works of art, blurring the lines between fashion and art. - **Whimsical Fashion Concepts:** Opportunity to explore fantastical and whimsical fashion concepts that push the boundaries of traditional fashion photography. ### Sectors Adopting This - **Fashion Publishing:** Fashion magazines can leverage artistic collaborations to create unique and visually captivating editorials that attract readers and drive sales. - **Art Galleries:** Art galleries can collaborate with fashion designers to host exhibitions that blur the lines between fashion and art, attracting a diverse audience. - **Fashion Photography:** Fashion photographers can experiment with whimsical and creative concepts to create visually stunning images that stand out in the industry. ## Related on Trend Hunter - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md)