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# Dying Style Mavens
Rachel Zoe 'Dies for Fashion' in Harper's Bazaar September 2010

By Allison Love | Published 2010-08-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-september-2010
References: [cocoperez](http://cocoperez.com/2010-08-09-raisinface-dies-for-fashion) & [harpersbazaar](http://www.harpersbazaar.com/fashion/fashion-articles/rachel-zoe-i-die-0910?click=pp)

There’s an interesting photo shoot in the Harper’s Bazaar September 2010 issue featuring fashion maven Rachel Zoe, in which she's killed by [famous fashion designers](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition) like Michael Kors, Marc Jacobs, Brian Atwood and Vera Wang. The spread itself is impeccable, right down to the black-and-white checkered flooring.

There are various instances in which Rachel Zoe "dies:" she's hit over the head with a [beautiful red heel](https://www.trendhunter.com/trends/loved-to-death) in one shot, and in another she's electrocuted. If I was the brunt of Marc Jacobs’ electrocution, I would die a fashionable and happy death.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 36% | Activity: 84% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Fashion Photography:** Disruptive innovation opportunity: Exploring unconventional and visually captivating ways to showcase fashion through photography.
- **Fashion Imagery:** Disruptive innovation opportunity: Pushing the boundaries of fashion imagery by incorporating storytelling, humor, and unexpected elements.
- **Fashion Editorials:** Disruptive innovation opportunity: Challenging traditional fashion editorials by experimenting with avant-garde themes and collaborations.

### Who This Affects Most

- **Fashion Photography:** Disruptive innovation opportunity: Applying new techniques and technologies, such as VR or interactive elements, to redefine the realm of fashion photography.
- **Fashion Publishing:** Disruptive innovation opportunity: Creating engaging and immersive digital experiences by leveraging augmented reality and interactive platforms.
- **Fashion Styling:** Disruptive innovation opportunity: Introducing AI-powered styling tools and platforms to revolutionize the way fashion looks are curated and presented.

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