# Childish Couture Captures The Harper's Bazaar Russia 'Toy Story' Editorial Stars Daga Ziober By Meghan Young | Published 2012-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-russia-toy-story References: [fashiongonerogue](http://fashiongonerogue.com/daga-ziober-natalia-alaverdian-harpers-bazaar-russia-march-2012/) & [bazaar.ru](http://www.bazaar.ru/) [Haute couture](https://www.trendhunter.com/trends/la-robe-ketchup) encompasses many things, and experimentation is often high on that list; the Harper’s Bazaar Russia 'Toy Story' editorial hones in on a group of individuals that represents the idea of experimenting the most: children. It blends [iconic children's toys and characters](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection) with [stunning fashion pieces](https://www.trendhunter.com/trends/contemporary-femininity) for an intriguing editorial about youth and culture. The Harper’s Bazaar Russia 'Toy Story' editorial was shot by stylist-turned-photographer and fashion editor Natalia Alaverdian. Appearing in the magazine's March 2012 issue, it stars model Daga Ziober. The Polish beauty was styled by fellow fashion editor Natalie Joos, who put together a cute and colorful wardrobe using pieces from fashion labels such as Viktor & Rolf, Jil Sander and Prada. Her black bob was styled by Domingo Quintero. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Experimental Fashion:** Disruptive innovation opportunity: Exploring new ways to blend unconventional elements with high fashion, creating unique and visually captivating designs. - **Youth Culture Representation:** Disruptive innovation opportunity: Creating fashion editorials and campaigns that showcase the intersection of youth culture and iconic symbols, capturing the attention of younger demographics. - **Iconic Toy Fashion:** Disruptive innovation opportunity: Collaborating with toy manufacturers to create fashion pieces inspired by beloved childhood toys, creating a nostalgic and playful appeal. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporating playful elements into high fashion collections, appealing to a broader consumer base and expanding market reach. - **Photography:** Disruptive innovation opportunity: Experimenting with unconventional themes and concepts in fashion photography to capture the attention of viewers and create memorable and impactful visuals. - **Toys:** Disruptive innovation opportunity: Partnering with fashion brands to develop clothing lines inspired by popular toy franchises, creating unique and marketable products that appeal to fans of both fashion and toys. ## Related on Trend Hunter - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Couture Collector Dolls](https://www.trendhunter.com/trends/viktorrolf-x-disney.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Runway-Inspired Fashion Dolls](https://www.trendhunter.com/trends/luv-fashion-doll.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Reimagined Doll-Inspired Capsules](https://www.trendhunter.com/trends/polly-pocket-x-cider-collection.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md)