# Athletic Couture Editorials The Harper’s Bazaar Poland July 2014 Photoshoot Stars Yulia Lobova By Meghan Young | Published 2014-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-poland-july-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/yulia-lobova-gets-active-bazaar-poland-michelle-du-xuan/) & [harpersbazaar.pl](http://www.harpersbazaar.pl/) Edgy and elegant, the Harper’s Bazaar Poland July 2014 editorial pays tribute to the [sporty chic style](https://www.trendhunter.com/trends/clot-and-adidas-2) in the best way they know how. Urban women who want to experiment with the [athletic look](https://www.trendhunter.com/trends/wintry-athletic-apparel) without sacrificing their fierce femininity and ladylike glam would do well to take notes from this photoshoot. It is hard to go wrong when gladiator sandals are paired with windbreakers and [colorful sneakers](https://www.trendhunter.com/trends/masha-popova) with lace dresses. The Harper’s Bazaar Poland July 2014 editorial was shot by photographer Michelle Du Xuan. It stars model Yulia Lobova. The blonde beauty was styled by Patrycja Matysiak with a sleek ponytail by hair stylist Shuko Sumida and bright blue eyeshadow by makeup artist Aya Fujita. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 93% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sporty Chic Fashion:** There is an opportunity for fashion brands to incorporate edgy and athletic elements into their designs. - **Athletic-inspired Footwear:** Shoe companies can capitalize on the trend by creating fashionable, yet comfortable sneakers and sandals. - **Blurring Gender Lines:** The photoshoot demonstrates an opportunity to blur gender lines with androgynous styles and clothing that can be worn by both men and women. ### Where This Applies - **Fashion:** Fashion brands can leverage athletic and edgy elements into their designs, creating a line of sporty clothing that stands out among competitors. - **Footwear:** Shoe manufacturers can capitalize on the trend by creating fashionable, yet comfortable sneakers and sandals that are well-suited for everyday wear. - **Beauty:** Beauty companies can promote unconventional makeup looks, such as bright eyeshadow and bold lip colors, to complement the edgy and sporty fashion trend. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)