# Understated Glamor Shoots Penelope Cruz Stars on the Cover of Harper's Bazaar May 2012 By Rebecca Byers | Published 2012-04-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-may-2012 References: [facebook](https://www.facebook.com/media/set/?set=a.10151497595275354.842253.230687490353&type=3) & [harpersbazaar](http://www.harpersbazaar.com/magazine/cover/penelope-cruz-interview-0512) Stunning Spanish actress and [new mother](https://www.trendhunter.com/trends/seraphine-1) Penelope Cruz stars in a fabulous cover shoot for the Harper's Bazaar May 2012 issue. The simple, chic shoot features Cruz in several [decadent couture looks](https://www.trendhunter.com/trends/alessandro-micheles) with her signature voluminous brunette locks and smoky eye makeup. The 'Eyes on Penelope Cruz' story was captured by infamous [celebrity and fashion photographer](https://www.trendhunter.com/trends/star-studded) Terry Richardson, and styled by fashion editor Andrew Richardson, who selected looks by high-end designers including Giambattista Valli Haute Couture and Armani Prive. Although Cruz recently announced she will be cutting down on her film output to focus on being a mother to her baby Leonardo with Javier Bardem, the star is currently promoting her film 'To Rome with Love,' directed by Woody Allen and co-starring Woody himself, Jesse Eisenberg and Alec Baldwin. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Decadent Couture Looks:** Disruptive innovation opportunity: Designers can explore new ways to create luxurious, high-end couture that appeals to modern tastes and lifestyles. - **Voluminous Brunette Locks:** Disruptive innovation opportunity: Haircare companies can develop innovative products and techniques for achieving and maintaining voluminous, brunette hairstyles. - **Smoky Eye Makeup:** Disruptive innovation opportunity: Cosmetic brands can create innovative products and application techniques for achieving the popular smoky eye makeup look. ### Where This Applies - **Celebrity and Fashion Photography:** Disruptive innovation opportunity: Photographers can explore new techniques and technologies to capture stunning and unique celebrity and fashion shoots. - **Fashion Editing and Styling:** Disruptive innovation opportunity: Fashion editors and stylists can experiment with new approaches for creating captivating and on-trend looks for magazine shoots. - **Film Promotion and Marketing:** Disruptive innovation opportunity: Film studios and marketing agencies can employ innovative strategies and technologies to promote and market films in creative and engaging ways. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md)