# Sporty Swimwear Editorials Harper’s Bazaar Latin America July 2014 Issue Stars Alla Kostromichova By Meghan Young | Published 2014-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-latin-america-july-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/alla-kostromichova-swim-style-bazaar-latin-america-danny-cardozo/) & [harpersbazaar.mx](http://www.harpersbazaar.mx/) The Harper’s Bazaar Latin America July 2014 cover shoot will give women an idea on how to [sporty at the beach](https://www.trendhunter.com/trends/lacoste-swimwear-collection) and still look chic. Adventurous to a certain degree, it depicts Ukrainian model Alla Kostromichova doing more than simply lounging on a towel or sexily floating in the water. Instead, she is captured getting ready to scuba dive, surf and even fly in a plane. Shot by photographer Danny Cardozo, the Harper’s Bazaar Latin America July 2014 cover shoot essentially centers on a Bond girl in the making. The brunette beauty is both hot and tough, two criteria for such a role. Clad in [colorful swimsuits](https://www.trendhunter.com/trends/country-club) that are as practical as they are stylish, she was outfitted by fashion editor Almudena Guerra. Wet hair and understated makeup perfects the looks. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sporty Swimwear:** Opportunity for brands to create practical and stylish swimwear for women who want to engage in adventurous water activities. - **Adventurous Beachwear:** Opportunity for designers to create beachwear that is both fashionable and functional for activities like scuba diving, surfing, and flying. - **Bond Girl Vibes:** Opportunity for fashion brands to design swimwear and clothing that captures the alluring and tough aesthetic of a Bond girl. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of sporty swimwear by designing practical and stylish swimwear for adventurous women. - **Travel and Tourism:** The travel and tourism industry can incorporate adventurous beachwear into their offerings, providing fashionable and functional options for travelers who want to engage in activities like scuba diving, surfing, and flying. - **Film and Entertainment:** The film and entertainment industry can collaborate with fashion brands to create swimwear and clothing that captures the allure and toughness of Bond girls, capitalizing on the ongoing fascination with the iconic film franchise. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)