# Ornamental Granny Fashion A Retro-Inspired Shoot from Harper's Bazaar Korea March 2012 By Rebecca Byers | Published 2012-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-korea-march-2012 References: [xaxor](http://xaxor.com/fashion-/40237-won-kyoung-kim-for-harpers-bazaar-korea-march-2012-by-kim-mooil.html) & [mode.newslicious.net](http://mode.newslicious.net/2012/03/everything-is-fake-won-kyoung-kim-by.html) Korean model Won Kyoung Kim stars in a retro shoot for [Harper's Bazaar Korea](https://www.trendhunter.com/trends/sculpting-paste) March 2012 that features an eclectic mix of loose-fitting floral and lace applique patterns with charismatic statement jewelry and playful accessories. The editorial features pastel-hued backdrops and reminds one of their grandmother's summer wardrobe, with bulky bright glasses to match. The 'Everything is Fake' shoot for [Harpers Bazaar Korea](https://www.trendhunter.com/trends/ghostberry-moisturizer) was captured by photographer Kim Mooil and styled by fashion editor Jung-a Byun, who chose to showcases designs by Louis Vuitton, Prada, [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign), Kate Spade, Marc Jacobs and H&M. Russian model Irina Kulikova, captured by photographer Fred Meylan, is featured on the cover of the Harper's Bazaar Korea March 2012 issue. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Fashion:** Opportunity for brands to create collections that evoke nostalgia and pay homage to past eras. - **Statement Jewelry and Accessories:** Potential for designers to tap into the trend of bold, charismatic accessories that make a statement. - **Floral and Lace Applique Patterns:** Innovation opportunity for textile manufacturers to explore new techniques and materials for creating intricate floral and lace designs. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the trend of ornamental granny fashion by creating and promoting retro-inspired collections. - **Jewelry:** Jewelry designers can seize the opportunity to create unique and eye-catching statement pieces that complement the retro-inspired fashion trend. - **Textile Manufacturing:** Textile manufacturers can develop new materials and techniques to produce intricate floral and lace applique patterns that are in demand in the fashion industry. ## Related on Trend Hunter - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)