# Modern Mermaid Shoots The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular By Jennifer Gosnell | Published 2012-05-23 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-kate-moss1 References: [harpersbazaar](http://www.harpersbazaar.com/magazine/cover/bottega-veneta-gown-kate-moss-fashion-shoot-0612) & [fashiongonerogue](http://fashiongonerogue.com/kate-moss-covers-harpers-bazaar-junejuly-2012-alexander-mcqueen/) The Harper’s Bazaar Kate Moss June 2012 cover on a beach in Jamaica brings unbelievable grandeur to vacation shoots. Rocking a series of different gowns, [beach cover ups](https://www.trendhunter.com/trends/sel-de-mer) and outrageous accessories, Moss is captured by photographer Terry Richardson with pure elegance. Rocking the perfectly nonchalant look in every photo, Moss exudes a badass beachgirl vibe with a twist. Alternating between rocking a mesh cover-up to a pirate-princess dress to a $6,500 [mermaid-esque](https://www.trendhunter.com/trends/shells-jewel-collection) [Bottega Veneta](https://www.trendhunter.com/trends/bottega-veneta-jenga) gown strewn over rocks, Moss sure knows how to bring it. The all-black ensembles are somehow styled and captured in a way that still allows for a summery quality to shine through the photographs. With random pops of color from Moss’s hair and lips, the beachy editorial shows off summer's latest fashions. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Vacation Shoots:** Opportunity to create unique and extravagant vacation shoots that bring grandeur to fashion photography. - **Beach Cover-ups:** Innovation in beach cover-ups with mesh materials and unexpected designs for a badass beachgirl look. - **Summery Fashion Editorial:** Opportunity to capture the essence of summer in fashion editorials, combining all-black ensembles with pops of color. ### Where This Applies - **Fashion Photography:** Disruptive innovation in capturing vacation shoots with a blend of elegance, grandeur, and beachy vibes. - **Fashion Design:** Innovative designs for beach cover-ups that incorporate mesh materials, unique styles, and unexpected elements. - **Fashion Editorial:** Creating fashion editorials that showcase summer fashion trends through the fusion of all-black ensembles and vibrant pops of color. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md)