# Bohemian Countryside Editorials The UK Harper's Bazaar July 2014 Shoot is Whimsically Relaxed By M | Published 2014-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-july-2014 References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/06/wild-country-emma-champtaloup-by-tom.htmlhttp://www.harpersbazaar.co.uk/) & [harpersbazaar](http://www.harpersbazaar.co.uk/) For the UK [Harper's Bazaar](https://www.trendhunter.com/trends/sculpting-paste) July 2014 issue, beautiful brunette model Emma Champtaloup posed in a series of [hippie-inspired music festival looks](https://www.trendhunter.com/trends/summer-outdoor) as she hung out in a rugged countryside ready to take on the world. Photographer Tom Allen shot Champtaloup dressed like she was ready to spend several days roughing it at a hipster music festival. Champtaloup wore various oversized [high-fashion pieces](https://www.trendhunter.com/trends/contemporary-femininity) to channel an earthy and natural hippie vibe. Flowing skirts, ruffled dresses, tribal ponchos, oversized hats and lace-up boots were fashion staples in many of the outfits. Chunky bangles and silver rings completed Champtaloup's look. Champtaloup remained effortlessly beautiful as she cooked her meals over a campfire, crawled out of a tent or looked off into the distance at the rising sun. The beautiful green English countryside was the setting of many of the images. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 93% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bohemian Lifestyle Fashion:** The rise of fashionable and functional clothing suitable for the Bohemian Lifestyle presents countless opportunities for brands to disrupt the fashion industry. - **Eco-friendly Camping Gear:** With the increasing demand for sustainable and eco-friendly products, there is a huge opportunity for firms to develop eco-friendly camping gear. - **Outdoor Lifestyle Photography:** Trend in outdoor photography is on the rise. Brands that develop unique, creative ways to capture the rugged, natural beauty of the outdoors have the opportunity to disrupt the photography industry. ### Where This Applies - **Fashion:** Brands that create clothing suitable for Bohemian Lifestyle activities such as camping trips, music festivals, and outdoor adventures can take advantage of the growing trend among millennials. - **Camping Gear:** Camping gear manufacturers must embrace sustainable production methods if they are to profit from the increase in demand for environmentally friendly products. - **Photography:** Outdoor photography is a booming industry, and companies that offer unique and creative ways to capture the essence of the outdoors will have a disruptive effect on the photography market. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md)