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# Vibrantly Patterned Swimwear
The Harper’s Bazaar Czech June 2014 Issue Stars Victoria Halenarova

By Meghan Young | Published 2014-05-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/harpers-bazaar-czech-june-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/viktoria-halenarova-models-swimwear-bazaar-czech-andreas-ortner/) & [facebook](https://www.facebook.com/HarpersBazaarCZ)

The Harper’s Bazaar Czech June 2014 cover shoot showcases a range of vibrantly patterned swimwear and beachwear that will encourage women to put away their safer options this summer season. Instead of blending into the backdrop, the photoshoot helps women tap into their confident selves to stand out against the sun, sand and surf that will have everyone's attention.

Shot on location at the Maldivesby photographer Andreas Ortner, the Harper’s Bazaar Czech June 2014 cover shoot stars model Victoria Halenarova. The brunette beauty was styled by Petra Wiebe, who pulled the bold pieces from the likes of Roberto Cavalli, Longchamp and more. Modern, sexy and feminine, the outfits are perfected with a bronzed glow and wind-swept tresses are courtesy of hair and makeup artist Norbert Cheminel.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 91% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Vibrant Patterned Swimwear:** Opportunity for fashion brands to create bold and unique swimwear designs that will help individuals stand out on the beach.
- **Confidence-boosting Beachwear:** Potential for brands to develop beachwear that empowers women and helps them feel confident and stylish while enjoying the summer season.
- **Location-based Fashion Shoots:** Opportunity for brands and magazines to shoot fashion editorials in exotic locations, showcasing their products in a unique and captivating way.

### Who This Affects Most

- **Fashion:** Fashion industry can tap into the trend of vibrant patterned swimwear and confidence-boosting beachwear to create innovative and eye-catching designs.
- **Beauty:** Beauty industry can explore creating makeup and hair products that enhance the bronzed glow and wind-swept tresses, as seen in the Harper’s Bazaar Czech cover shoot.
- **Travel:** Travel industry can collaborate with fashion brands and photographers to promote exotic locations as backdrop for fashion shoots, attracting fashion-conscious travelers.

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