# Icy Preppy Editorials The Harper's Bazaar Turkey 'Pastel Ruyalar' Shoot Stars Katrin Thorman By Meghan Young | Published 2012-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harper-s-bazaar-turkey-pastel-ruyalar References: [fashiongonerogue](http://fashiongonerogue.com/katrin-thormann-koray-birand-harpers-bazaar-turkey-march-2012/) & [harpersbazaartr.tumblr](http://harpersbazaartr.tumblr.com/) The Northern Hemisphere might be thawing out, but the Harper’s Bazaar Turkey 'Pastel Ruyalar' (Pastel Dreams) editorial is completely chilled. An [icy photo shoot](https://www.trendhunter.com/trends/glacial-collection), to say the least, it accents the [pretty pastel outfits](https://www.trendhunter.com/trends/femininity-in-bloom) perfectly. If an Ice Queen were to step into a prep school as a student, this is exactly what her wardrobe would look like. The Harper’s Bazaar Turkey 'Pastel Ruyalar' editorial was lensed by London-based fashion photographer Koray Birand, who also splits his time between Istanbul, Paris and Munich. Set to appear in the magazine's March 2012 issue, the blue-tinged photo shoot stars model Katrin Thormann. The German beauty was styled by fashion editor Mahizer Aytas. Aytas clad her in [pretty picks from Marc Jacobs](https://www.trendhunter.com/trends/auteur-studios-fall-2025) and more. Ali Yilanci and Cigdem Yartasi did the hair and makeup. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pastel Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly dyeing techniques for pastel-colored fashion to meet the growing demand for environmentally conscious clothing. - **Preppy Style:** Disruptive innovation opportunity: Create a rental service that offers preppy outfits for special occasions, catering to the growing trend of sustainable and affordable fashion. - **Icy Editorials:** Disruptive innovation opportunity: Utilize virtual reality technology to create immersive icy editorial experiences, transforming the way fashion magazines showcase their content. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Integrate augmented reality into fashion retail, allowing customers to virtually try on pastel-colored outfits before making a purchase. - **Textile Industry:** Disruptive innovation opportunity: Develop innovative fabric technologies that mimic the appearance of ice, giving designers more options to create unique and eye-catching fashion pieces. - **Media and Publishing:** Disruptive innovation opportunity: Embrace interactive digital platforms to create engaging editorial experiences, blending fashion photography with interactive elements to captivate readers. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Ice Blue Outerwear](https://www.trendhunter.com/trends/glacial-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Heritage Winter Collections](https://www.trendhunter.com/trends/high-winter.md)