# Sickly Siren Spreads Wiola Kowal Plays Patient for Harper's Bazaar Turkey November 2010 By Armida Ascano | Published 2010-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harper-s-bazaar-turkey-november-2010 References: [zombieandcandy](http://zombieandcandy.com/wiola-kowal-by-koray-birand) & [harpersbazaar](http://www.harpersbazaar.co.uk/travel/hotels/europe/turkey/) The Harper's Bazaar Turkey November 2010 issue features a non-conventional spread of medicinal value. Wiola Kowal poses as a patient for this pictorial by Koray Birand. Appropriately titled 'The English Patient,' the spread features Wiola Kowal being wheeled around in a wheelchair by a yummy man, donning an oxygen mask and wearing a neck brace. Though they're not necessarily the most glamorous accessories, Wiola Kowal pulls it off impeccably. Whether or not hospital-chic is up as the next haute trend is to interpretation. Check out the featured gallery for a sneak peek at Harper's Bazaar Turkey November 2010 spread. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Hospital-chic Fashion:** This editorial could inspire designers to create hospital-themed fashion collections. - **Disruptive Beauty Trends:** The spread's unconventional beauty looks could disrupt the traditional beauty industry standards. - **Medical-inspired Photography:** This type of photographic concept could inspire medical ad campaigns or editorial spreads. ### Who This Affects Most - **Fashion:** The fashion industry could benefit from this editorial by exploring new themes and designs for their collections. - **Beauty:** The beauty industry could be disrupted by unconventional beauty trends featured in this pictorial. - **Photography:** The medical-inspired photography in this editorial could be used in advertising campaigns by the medical or pharmaceutical industry. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Elegant Scoliosis Back Braces](https://www.trendhunter.com/trends/airy-back-brace.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Dynamic Bold Statement Jewelry](https://www.trendhunter.com/trends/chiyu.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Exclusive Seasonal Scrubs](https://www.trendhunter.com/trends/holiday-scrubs.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)