# Sweaty Sophisticated Photoshoots Harper's Bazaar Russia May 2012 Stars a Stately Irina Nikol By Meghan Young | Published 2012-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/harper-s-bazaar-russia-may-2012 References: [fashionising](http://www.fashionising.com/pictures/b--Style-Renaissance-23139.html) & [bazaar.ru](http://www.bazaar.ru/) The [Harper's Bazaar](https://www.trendhunter.com/trends/sculpting-paste) Russia May 2012 editorial stars a sophisticated Irina Nikola who happens to be as sweaty as she is stylish. As though foreshadowing the heat of the upcoming summer season, this photoshoot nevertheless stays away from typical summer outfits. Instead, it is filled with [layered looks](https://www.trendhunter.com/trends/studio-nicholson-fw25) that are more appropriate for fall or even winter. Photographed by stylist and fashion editor Natalia Alaverdian, the Harper's Bazaar Russia May 2012 editorial takes cues from traditional [Renaissance oil paintings](https://www.trendhunter.com/trends/alessandro-micheles). The dark settings, stately poses and typical still life props such as fruit add to the medieval theme of the fashion itself. While the photoshoot may be steeped in tradition, Russian model Irina Nikolaeva has more of a modern flair. Her wet hair and dewy face makes it appear as though she just got back from the beach. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 93% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sweaty-chic Fashion:** Opportunity for fashion brands to diversify their summer collection with layered and sophisticated looks. - **Renaissance-inspired Photography:** Opportunity for photography studios to offer a unique and artistic approach to fashion shoots. - **Modern Medievalism:** Opportunity for designers to blend traditional and modern elements for a distinct and fresh fashion style. ### Sectors Adopting This - **Fashion:** Fashion brands can explore new ways to combine traditional and modern elements to create unique and appealing collections. - **Photography:** Photography studios can offer unique and artistic approaches to fashion shoots inspired by traditional Renaissance paintings. - **Beauty and Cosmetics:** Beauty brands can capitalize on the dewy and natural look showcased in the photoshoot by promoting beachy and refreshing makeup looks. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md)