# Eco-Conscious Casual Day Dresses Harper Lei is a Boston-Based Sustainable Fashion Line By Rebecca Byers | Published 2012-09-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/harper-lei References: [harperlei](http://www.harperlei.com/) Harper Lei is a [sustainable clothing brand](https://www.trendhunter.com/trends/regeneration-nation) that will be launching its first official collection in May 2013. The line for girls and women is aimed at providing an alternative to the common fashion brands whose productions processes are harsh on the environment and the economy. The official debut Harper Lei collection will be made from [100% upcycled materials](https://www.trendhunter.com/trends/amber-valletta-x-triarchy) and produced within the United States. Initially planned as a clothing line without the eco-conscious attitude, founder Lindsay Burke changed plans as she began to learn more about the clothing production industry, deciding to remodel her business to a sustainable production model to benefit both the environment and the economy. **Contact Information** Harper Lei [website](http://www.harperlei.com/) Harper Lei on [Facebook](http://www.facebook.com/pages/Harper-Lei/236494146412952) Harper Lei on [Twitter](http://twitter.com/Harper_Lei) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Opportunity for fashion brands to adopt eco-conscious practices and use upcycled or sustainable materials in their production processes. - **Local Production:** Potential for clothing brands to shift towards producing their garments within the same country or region, reducing carbon emissions and supporting the local economy. - **Consumer Demand for Ethical Fashion:** Rising consumer interest in ethical fashion presents a disruptive opportunity for brands to meet the demand by offering sustainable clothing options. ### Sectors Adopting This - **Fashion:** Fashion brands can embrace sustainable practices and materials, promoting eco-consciousness and appealing to socially responsible consumers. - **Textile Manufacturing:** Opportunity for textile manufacturers to explore upcycled or sustainable materials and technologies to produce eco-friendly fabrics in the fashion industry. - **Retail:** Retailers can tap into the growing market for sustainable fashion by stocking and promoting eco-conscious clothing brands like Harper Lei. ## Related on Trend Hunter - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Sustainable Summer Dresses](https://www.trendhunter.com/trends/palma.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Indigenous Apparel Lines](https://www.trendhunter.com/trends/shein-2.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md)