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# Children Street Couture
The Harpers Bazaar Sesame Street Shoot Pays Tribute to Kids and Couturiers

By Jacqueline Parrish | Published 2009-09-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/harper-bazaars-sesame-street
References: [iamchiq.fooyoh](http://iamchiq.fooyoh.com/iamchiq_fashion_fashionshow/4010738http://www.harpersbazaar.com/fashion/fashion-articles/sesame-street-fashion-0909) & [sesamestreet.org](http://www.sesamestreet.org/home)

In order to pay homage to the fortieth anniversary of a successful children's programing show, the Harpers Bazaar [Sesame Street](https://www.trendhunter.com/trends/the-madelaine-chocolate-co) photo shoot paired up darling puppets with some of today's most respected [high-end fashion designers](https://www.trendhunter.com/trends/the-bergdorf-soire).

The Harpers Bazaar Sesame Street shoot saw the likes of Diane Von Furstenberg in animated conversation with Big Bird, Oscar De Le Renta in a sharp suit next to a ball-gowned model surrounding garbage can resident Oscar the Grouch.

**Implications** - Combining humorous aspects with goods that are not usually viewed as being lighthearted and comedic is a great way to attract media and audience attention. Companies will benefit from appealing to a consumers sense of humor in order to sell a product due to the familiar and inviting nature of that advertising method.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 42% | Activity: 18% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Children Street Couture:** The fusion of high-end fashion with children's TV characters opens up opportunities for designers to target a younger demographic with unique, stylish designs.
- **Humorous High-fashion Collaborations:** Collaborations between high-end fashion designers and unexpected partners, such as children's TV programs, creates buzz and can make a brand more approachable for consumers.
- **Nostalgic Marketing:** Tapping into beloved childhood characters and television shows can create a sense of nostalgia and emotional connection with consumers, leading to more brand loyalty.

### Sectors Adopting This

- **Fashion:** High-end fashion designers can innovate by collaborating with unconventional partners, such as children's TV programs, to tap into new markets and demographics.
- **Entertainment:** Children's TV programs can innovate by partnering with high-end fashion designers to create unique and engaging content, potentially attracting a wider audience.
- **Advertising:** Incorporating humor and nostalgia into advertising campaigns can create a memorable and emotional connection with consumers, potentially increasing brand loyalty and sales.

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