# Creepy Skinvertising Harnn Massage Balm Ads Get Under Your Skin By Ayman | Published 2008-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harnn-massage-balm-skin-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/harnn_massage_balm_deep_relief_3) I am not sure how they sell massage balm in Thailand, but this Harnn Massage Balm campaign by Y & R Bangkok is more creepy and off-putting than appealing. And in the words of commenter [djakuza](http://adsoftheworld.com/media/print/harnn_massage_balm_deep_relief_3), *“Ahhhh WTF??? awful!!!!!”* The [print ads](https://www.trendhunter.com/trends/authentic-skincare-campaign) are supposed to show you that Harnn Massage Balm provides [deep relief](https://www.trendhunter.com/trends/your-skin-barrier-needs-you). However, I think most people will not be relieved when they see an ad with fingers digging deep under the skin. This campaign is an excellent example of taking a concept or idea about the product too literal without regard to its effect on the general consumer. I am actually surprised such an execution made it beyond the drawing board and into the real world! The creative team behind this creepiness includes creative director Trong Tantivejakul, art directors: Nares Limapornvanich and Ratapon Houyhongtong, copywriter Denchai Kererug, and photographer Anuchai Secharunputong , Nok. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Disruptive innovation opportunity: Explore new ways to engage and captivate consumers through interactive elements in advertising campaigns. - **Emotional Marketing:** Disruptive innovation opportunity: Develop marketing strategies that evoke positive emotions in consumers, effectively influencing their perceptions and attitudes towards a product or service. - **Literal Interpretation:** Disruptive innovation opportunity: Challenge traditional approaches by creating bold and unconventional advertisements that provoke strong reactions and stand out in a crowded market. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Incorporate new technologies, such as augmented reality or virtual reality, into advertising campaigns to create immersive and memorable experiences for consumers. - **Wellness:** Disruptive innovation opportunity: Introduce innovative and unconventional marketing strategies in the wellness industry to differentiate products and services and capture consumers' attention. - **Creative Services:** Disruptive innovation opportunity: Offer unique and unconventional marketing and advertising solutions to clients, pushing the boundaries of traditional creativity and generating impactful campaigns. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Balm-to-Oil Body Treatments](https://www.trendhunter.com/trends/rumination-recovery-balm.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md)