# Blood Sugar-Balancing Drinks Pervida's Harmony Collection Enhances the Energy Available to Muscles By Laura McQuarrie | Published 2019-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harmony-collection References: [pervida](https://pervida.com/product-category/sugar-control/) Over the last few years, some consumers have begun investing in [low-sugar and reduced sugar drinks](https://www.trendhunter.com/trends/sunmagic-juice-inspo), while others are outright avoiding sugar in favor of completely unsweetened options—with its [Harmony Collection](https://www.trendhunter.com/trends/the-macallan-harmony-collection), Pervida aims to help consumers make the most of glucose or blood sugar. According to the brand, [Sugar Harmony](https://www.trendhunter.com/trends/sugarfree-hydration) was created to "enhance the energy available to your muscles." With ABA-enriched fig extract calls for the muscles to use glucose, pomegranate seed oil is said to boost the effect with its anti-inflammatory and antioxidant properties. The sweetener-free, zero-calorie and all-natural drink is ideal for balancing the blood sugar and refueling muscles with a refreshing, juice-like Pomegranate Orange flavor that's slightly carbonated and packed with vitamins for immune support. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Drinks:** Opportunity to develop innovative low-sugar and reduced sugar beverage options to cater to health-conscious consumers. - **Sugar-free Drinks:** Disruptive innovation opportunity lies in creating completely unsweetened drink options for consumers who want to avoid sugar altogether. - **All-natural Drinks:** Opportunity to develop drinks made from natural ingredients without any artificial sweeteners or additives. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore the development of low-sugar, sugar-free, and all-natural drink options to cater to consumer demand for healthier alternatives. - **Fitness Industry:** Opportunity for the fitness industry to leverage sugar-balancing drinks to enhance energy, muscle recovery, and immune support for their customers. - **Health and Wellness Industry:** Disruptive innovation opportunity to create blood sugar-balancing drinks that provide health benefits, such as anti-inflammatory and antioxidant properties, for overall well-being. ## Related on Trend Hunter - [Low-Sugar Functional Drinks](https://www.trendhunter.com/trends/pulmuone-green-juice.md) - [Pre-Exercise Electrolyte Drinks](https://www.trendhunter.com/trends/sugarbreak.md) - [Diabetic-Friendly Drink Mixes](https://www.trendhunter.com/trends/diabetic-friendly-drink-mix.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/liquid-iv-energy-multiplier.md) - [Low-Sugar Cherry Sodas](https://www.trendhunter.com/trends/perfy-cherry-cola.md) - [Balanced Electrolyte Beverages](https://www.trendhunter.com/trends/be-love.md) - [Sugar-Free Flavorful Hydration Boosters](https://www.trendhunter.com/trends/sugarfree-hydration.md) - [Prebiotic Blood Orange Sodas](https://www.trendhunter.com/trends/remedy-sodaly-blood-orange.md) - [Energy-Boosting Hydration Powders](https://www.trendhunter.com/trends/energy-multiplier-sugarfree.md)