# Drinkable Sunscreens Harmonised H2O UV Protection by Osmosis Skincare Blocks UVA and UVB Rays By Meghan Young | Published 2014-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harmonised-h2o-uv-protection References: [psfk](http://www.psfk.com/2014/05/drinkable-sunscreen-claims-to-protect-skin-from-the-inside-out.html) & [harmonizedwater](http://www.harmonizedwater.com/) As aware as modern societies have become in regards to the harmful affects of the sun on bared skin, that hasn't stopped people from neglecting sunscreen applications on a daily basis; Harmonised H2O UV Protection hopes to change that. It addresses people's distaste for the [smell and stickiness of sunscreens](https://www.trendhunter.com/trends/sunscreen-foam) by making it drinkable. Yes, Harmonised H2O UV Protection is a drinkable sunscreen. Created by [Osmosis Skincare](https://www.trendhunter.com/trends/skincare-consultations), Harmonised H2O UV Protection is touted to cancel out up to 97% of [UVA and UVB rays](https://www.trendhunter.com/trends/selfrepairing-uv-tech) once injested by vibrating on the skin. Available in two varieties (tanning and non-tanning), it gives consumers the option of achieving a nice bronzed look without the harmful side effects. Yet one skeptic, Dr Rang Singh, says, "Everything in our body vibrates at its own frequency anyway and, as far as I know, nobody has found a way to change that. I wouldn’t just take these claims with a pinch of salt, I would take them with a fistful." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Drinkable Sunscreens:** Disruptive innovation opportunity: Develop more advanced drinkable sunscreens that provide even higher protection against UVA and UVB rays. - **Scentless Sunscreens:** Disruptive innovation opportunity: Create scentless sunscreens that eliminate the smell associated with traditional sunscreens, making them more appealing to consumers. - **Convenient Sun Protection:** Disruptive innovation opportunity: Design easy-to-use sun protection products that eliminate the need for traditional sunscreen applications, making it more convenient for users. ### Who This Affects Most - **Skincare:** Disruptive innovation opportunity: Explore the development of new skincare products that incorporate sunscreen properties, catering to the growing demand for innovative sun protection solutions. - **Health and Wellness:** Disruptive innovation opportunity: Introduce wellness-focused products that provide holistic sun protection, such as drinkable supplements that promote internal UV protection. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Innovate within the beauty industry by creating makeup products that incorporate sun protection, offering consumers both aesthetic enhancements and UV defense. ## Related on Trend Hunter - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Protective SPF Water Sprays](https://www.trendhunter.com/trends/very-high-protection-sun-water.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md)