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# Vintage Alabaster Editorials
Harmonia by Lena Kholkina is Gaunt with a Post-War Period Feel

By Sarah Robson | Published 2012-07-23 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/harmonia-by-lena-kholkina
References: [bentrovatoblog](http://bentrovatoblog.com/photography/harmonia-by-lena-kholkina/) & [offonroad](http://www.offonroad.com/)

Harmonia by Lena Kholkina tells the story of a young girl who never leaves her house, but fantasizes about about discovering the world around here. The editorial has a vintage, antique and post-war feeling to it with the pastel wall paper, wooden designs, bookshelves and old school chairs.

The model by Sonya at Al Model Management wears 50s to 70s-inspired clothes styled by Elena Zichon and Lena Kholkina. They have adorned the model in beaded headbands, [sheer and lace tops](https://www.trendhunter.com/trends/zhilyova), Indian Jones-like hats and [floral dresses](https://www.trendhunter.com/trends/selkies-the-libertine-collection).

The photographer Lena Kholkina has captured the model around the house, sitting at the table, on her bed and in the study room. The photographer creates a series full of [dim lighting and misty vintage captures](https://www.trendhunter.com/trends/alessandro-micheles) that closely resemble the film the Virgin Suicides.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 51% | Activity: 35% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Fashion:** There is an opportunity for vintage-inspired fashion brands and retailers to cater to consumers who seek to express themselves through unique and nostalgic clothing styles.
- **Nostalgia Marketing:** Businesses in various industries, such as home decor and hospitality, can use nostalgia marketing to tap into consumers' longing for the past and create emotional connections with their brands.
- **Analog Aesthetics:** There is potential for analog-based businesses, such as film photography and printing, to offer their services to consumers who appreciate the vintage look and feel of physical art forms.

### Industries Being Reshaped

- **Fashion:** Fashion designers and brands can draw inspiration from vintage eras to create new and unique clothing styles that cater to consumers' desire for nostalgia and individuality.
- **Home Decor:** Home decor businesses can offer vintage-inspired designs and products that evoke feelings of nostalgia and comfort for consumers who desire a sense of familiarity and warmth in their living spaces.
- **Photography:** Analog photography businesses can cater to consumers who appreciate the vintage and unique aesthetics of film photography, offering services such as film processing, printing, and custom framing.

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