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# Dissolving Packaging
Harmless-Dissolve Transparent Bags Disappear in Warm Water

By Katie Cordrey | Published 2009-10-31 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/harmless-dissolve
References: [creativereview](http://www.creativereview.co.uk/cr-blog/2009/october/crs-incredible-dissolving-bag) & [harmlesspackaging](http://www.harmlesspackaging.co.uk/harmless-106-harmless-dissolve.html)

Harmless-Dissolve is a truly compostable packaging that dissolves in warm water. UK-based Cyberpac makes the clear, compostable bag, which can be printed with biodegradable inks and fitted with a biodegradable peel-and-seal lip.

The Harmless-Dissolve bag is made of a water soluble polymer which completely biodegrades into naturally occurring substances in a landfill, dishwasher, washing machine, or a bowl of warm water.

Newsstand copies of the November issue of Creative Review magazine are packaged in the new dissolving bag bearing the words ‘This bag dissolves in water.’

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 67% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Compostable Packaging:** Opportunity to innovate on packaging solutions that dissolve or biodegrade, reducing landfill waste.
- **Water Soluble Polymers:** Potential for new materials that can dissolve safely and effectively in water, expanding usage in various industries.
- **Biodegradable Inks:** Opportunity to create more environmentally-friendly printed products by using inks that are biodegradable and non-toxic.

### Where This Applies

- **Retail and Consumer Goods:** Retailers can adopt compostable packaging to attract environmentally-conscious consumers and increase sustainability efforts.
- **Printing and Publishing:** Printing and publishing companies can implement biodegradable inks to reduce their environmental impact and create more sustainable products.
- **Food and Beverage:** Food and beverage companies can use compostable packaging to reduce waste and increase consumer trust in the quality of their products.

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