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# Whimsically Flirty Lookbooks
The Harlyn Fall/Winter Lookbook is Sweet

By Vasiliki Marapas | Published 2014-08-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/harlyn-fall-winter
References: [harlynlabel](http://www.harlynlabel.com/?page_id=207)

The Harlyn Fall/Winter 2014 collection is both quirky and cute.

Though the LA-based brand is still young (it was launched in 2012 by Maria Stanley), it has really come into its own. The latest lookbook really shows the brand hitting its stride, featuring [colorful Parisian-inspired styles](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). Think [flirty dresses, vivid prints, tailored trousers](https://www.trendhunter.com/trends/back-to-drama-school), buttoned up collars and ankle booties. Each of the ensembles are [chic yet cheeky](https://www.trendhunter.com/trends/wild-rose-sparrow), an irresistible (and versatile) combination that makes them perfect for both day and night.

The latest collection really is, as the brand says, "a collection of lovelies." The lookbook is just as playful as the collection itself, featuring a perfectly-coiffed honey blonde model, and it's definitely worth a browse.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 83% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Colorful Parisian-inspired Styles:** Opportunity for brands to create collections that combine vibrant colors and French fashion influences.
- **Chic Yet Cheeky Ensembles:** Potential for designing clothing that is elegant and playful, appealing to a wide range of consumers.
- **Whimsically Flirty Lookbooks:** Room for brands to create lookbooks that showcase their fashion collections in a fun and flirtatious way.

### Who This Affects Most

- **Fashion:** Fashion brands can incorporate colorful and playful designs into their collections, inspired by Parisian fashion.
- **Photography:** Photographers can specialize in creating whimsical and flirty lookbooks for fashion brands.
- **Modeling:** Opportunity for models to showcase their versatility by portraying both chic and playful looks in fashion campaigns and lookbooks.

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