# Electric Twist-and-Go Motorbikes This Harley-Davidson Motorbike is a First for the Iconic Company By Kalin Ned | Published 2018-11-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/harleydavidson-motorbike References: [dezeen](https://www.dezeen.com/2018/11/08/harley-davidson-first-electric-motorcycle-livewire/) & [harley-davidson](https://www.harley-davidson.com/gb/en/motorcycles/future-vehicles/livewire.html) The [Harley-Davidson](https://www.trendhunter.com/trends/2024-livewire-s2-del-mar) motorbike that debuted during the Milan Motorcycle Show marks the company's first venture in the world of automatic, sustainable vehicles. Dubbed 'the [LiveWire](https://www.trendhunter.com/trends/harley-davidson-livewire),' the product is said to be released in 2019. The model essentially appeals to a younger audience and is designed to drive new consumers to the Harley-Davidson brand. For one, the eco-conscious design of the LiveWire is sure to appeal to the planet-friendly Millenial audience. Secondly, the Harley-Davidson motorbike boasts an easy-to-navigate design with its "twist-and-go" set-up. Thus, riders do not have to worry about the clutch and throttle, when they are trying to shift gears. Harley-Davidson is planning to eventually expand its offerings of [electric motorcycles](https://www.trendhunter.com/trends/wn7) to include even more new rider-friendly models that are "lighter, smaller and [...] more accessible" than the LiveWire. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Motorbikes:** The emergence of sustainable motorbikes, like Harley-Davidson's LiveWire, presents an opportunity for companies to tap into the eco-conscious market. - **Automatic Motorbikes:** The rise of automatic motorbikes, such as the LiveWire, paves the way for innovative features and designs that cater to the needs of newer and younger riders. - **Electric Motorcycle Expansion:** The expansion of electric motorcycles offers potential for companies to develop lighter, smaller, and more accessible models, opening the market to a broader range of consumers. ### Where This Applies - **Motorcycle Manufacturing:** Motorcycle manufacturers can explore the production of sustainable and automatic motorbikes to stay ahead in the evolving market. - **Electric Vehicle Industry:** The emergence of electric motorbikes presents an opportunity for the electric vehicle industry to diversify and expand its product offerings. - **Youth Lifestyle Brands:** Youth lifestyle brands can tap into the automatic motorbike trend to reach a younger audience, providing products that cater to their needs and preferences. ## Related on Trend Hunter - [Electric Scooter Concepts](https://www.trendhunter.com/trends/harley-davidson-livewire.md) - [Lifestyle-Conscious Electric Motorcycles](https://www.trendhunter.com/trends/2024-livewire-s2-del-mar.md) - [Cutting-Edge Electric Motorcycles](https://www.trendhunter.com/trends/te1.md) - [Tracker-Inspired Electric Motorcycles](https://www.trendhunter.com/trends/2023-livewire-s2-del-mar.md) - [Self-Balancing E-Motorcycles](https://www.trendhunter.com/trends/motoroid-2.md) - [Urban-Centric Electric Motorcycles](https://www.trendhunter.com/trends/ce-02.md) - [Electric Luxury Motorbikes](https://www.trendhunter.com/trends/experia-green-tourer.md) - [Electric Powersports Bikes](https://www.trendhunter.com/trends/vtf-dirt-bike-series.md) - [Inaugural Electric Motorcycle Sets](https://www.trendhunter.com/trends/fun-evs.md)