# Comic Hero Tattoo Parlors SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors By Jana Pijak | Published 2016-03-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harley-quinn-tattoo-parlor References: [moviepilot](http://moviepilot.com/posts/3820601) & [twitter](https://twitter.com/SuicideSquadWB/status/707993682843029504/photo/1?ref_src=twsrc^tfw) Austin's SXSW 2016 event is not only home to a myriad of interactive entertainment experiences and tech keynotes but it is also hosting a Harley Quinn tattoo parlor inspired by the Suicide Squad film character. The comic villain turned hero inspired South by [Southwest's](https://www.trendhunter.com/trends/getaways-by-southwest) experiential pop-up that lets visitors receive their very own cinematic body art. In addition to offering [temporary body art](https://www.trendhunter.com/trends/specialbuy-temporary-tattoos) that celebrates Suicide Squad imagery, the festival's Harley Quinn tattoo parlor will also let visitors get permanently inked. Appealing to a niche audience -- comic fans with an appreciation for tattoos -- this experiential brand activation promotes a popular film release in a memorable way. The activation targets Millennials and is a more fun departure from traditional movie screenings or similar cinematic experiences. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Comic Book Tattoos:** Tattoo parlors inspired by comic book characters to promote films and create memorable experiences - **Experiential Brand Activations:** Companies using pop-up events and immersive experiences to promote products and engage with potential customers - **Niche Fan Activations:** Targeting specific audiences, such as comic book fans with a passion for tattoos, to create unique and engaging brand activations ### Industries Being Reshaped - **Film and Entertainment:** Creating memorable experiences to promote new releases and engage with fans - **Tattoo and Body Art:** Partnering with brands and companies to create unique and custom designs for customers - **Marketing and Advertising:** Incorporating experiential marketing techniques and creative activations to engage with potential customers and promote products ## Related on Trend Hunter - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Beauty Tattoo Pop-Ups](https://www.trendhunter.com/trends/black-vinyl-lip-stain.md) - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [Hospitality-Focused Tattoo Services](https://www.trendhunter.com/trends/inked-out.md) - [Tattoo-Committed Coffee Incentives](https://www.trendhunter.com/trends/punk-bunny-coffee.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [In-Person Gallery Experiences](https://www.trendhunter.com/trends/whataburger-museum-of-art.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Themed Celebrity Activations](https://www.trendhunter.com/trends/sheraton-centre-toronto.md)