# Livestreamed Motorcycle Rides A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines By Laura McQuarrie | Published 2015-09-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/harley-davidson-ride References: [motorcycle](http://www.motorcycle.com/manufacturer/harley-davidson/harley-davidson-2016-models-announced-via-worldwide-live-stream-event.html) & [youtube](https://www.youtube.com/watch?v=7oq28efWzLw) In order to announce its 2016 lineup in a novel way, a global [Harley-Davidson](https://www.trendhunter.com/trends/reimagined-exclusivelydesigned-motorcycles) ride was staged on Periscope. In cities like Portland, Sydney, Toronto and Barcelona, real motorcycle riders were captured on new [Dark Custom](https://www.trendhunter.com/trends/bluejay-sport) and S Series models. As a brand that already has a huge following of men and women, audiences tuned in from all over the world to virtually feel like they were a part of the ride around the globe. In the event that someone couldn't tune into the 30-minute event on Periscope, the brand also uploaded the video to [YouTube](https://www.trendhunter.com/trends/ubco-2x2). Whether it's unveiling a new product launch or capturing a candid behind-the-scenes moment, a livestreaming app like Periscope gives fans the chance to come along on an exclusive journey as the action unveils. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 21% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Livestreamed Motorcycle Rides:** Disruptive Innovation Opportunity: Motorcycle brands can use livestreaming platforms, like Periscope, to engage with a global audience and generate excitement for new product launches. - **Virtual Inclusion in Brand Events:** Disruptive Innovation Opportunity: Livestreaming apps provide the opportunity for brands to include fans from around the world in real-time brand events, creating a sense of community and fostering brand loyalty. - **Enhanced Online Consumer Experience:** Disruptive Innovation Opportunity: Livestreaming rides and events allow consumers to virtually participate in experiences, creating a more immersive and interactive online shopping experience. ### Who This Affects Most - **Motorcycle Industry:** Disruptive Innovation Opportunity: Motorcycle brands can leverage livestreaming platforms to create global brand experiences and showcase new products to a wider audience. - **Livestreaming Platform Industry:** Disruptive Innovation Opportunity: Livestreaming platforms can focus on building features tailored to the motorcycle industry, catering to the specific needs of motorcycle brands and enthusiasts. - **Online Retail Industry:** Disruptive Innovation Opportunity: Online retailers can integrate livestreaming capabilities to offer a more interactive and engaging shopping experience for motorcycle enthusiasts. ## Related on Trend Hunter - [Electric Scooter Concepts](https://www.trendhunter.com/trends/harley-davidson-livewire.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Reimagined Exclusively-Designed Motorcycles](https://www.trendhunter.com/trends/reimagined-exclusivelydesigned-motorcycles.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Tracker-Inspired Electric Motorcycles](https://www.trendhunter.com/trends/2023-livewire-s2-del-mar.md) - [Electronically Upgradeable Motorcycles](https://www.trendhunter.com/trends/upgradeable-motorcycles.md) - [Lifestyle-Conscious Electric Motorcycles](https://www.trendhunter.com/trends/2024-livewire-s2-del-mar.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md)