# Badass Baby Campaigns The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company By Leslie Chen | Published 2012-01-12 | Updated 2012-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/harley-davidson-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/harleydavidson_baby) & [momapropaganda.br](http://momapropaganda.com.br/) Whether or not you’re a fan of the motorcycle company, it’s hard to deny how badass these [Harley-Davidson](https://www.trendhunter.com/trends/harleydavidson-moshtribute) ads are. The series of advertisements feature ways of showing how you either have the Harley spirit or you don’t. The Harley-Davidson ads were created by [advertising agency Momapropaganda in Brazil](https://www.trendhunter.com/trends/find-your-own-way) and it features a young boy as well as a newborn as they illustrate what the Harley spirit truly is. The image of the baby boy shows him cutting his own umbilical cord while the little boy applies on himself a temporary tattoo sleeve. The accompanying copy “Harley spirit. You’re born with it” captures the essence of the images in simple yet wildly effective ways. Take a look at the Harley-Davidson ads to see if you can relate; maybe you’re born with it. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Badass Baby Campaigns:** Opportunity to create edgy and captivating ad campaigns featuring babies to showcase a company's unique spirit. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to create bold and memorable campaigns that resonate with target audiences. - **Motorcycle:** Opportunity for motorcycle companies to tap into the rebellious and adventurous spirit through innovative marketing strategies. - **Apparel:** Opportunity for apparel brands to create tattoo-inspired clothing lines targeting individuals who resonate with the Harley-Davidson spirit. ## Related on Trend Hunter - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md)