# Plant-Based Candy Bars Harken Sweets Bars Offer New Takes on Classic Combinations By Michael Hemsworth | Published 2024-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/harken-sweets References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/harken-sweets-reimagines-snickers-milky-way-bars-plant-based-ingredients/) & [harkensweets](https://harkensweets.com)  The classic candy bar has been reimagined with the Harken Sweets bars that each boast a rich, indulgent profile but replace the usual ingredients with a 100% plant-based recipe. The bars include The Gooey One and The Nutty One, which each boast non-GMO ingredients, a 75% reduction in sugar content compared to alternatives on the market and 13-grams of prebiotic fiber. The bars also have Fair Trade certification with less than 150-calories per bar, and are gluten-free and soy-free. Founder Katie Lefkowitz commented on the Harken Sweets bars saying, "If there is one thing I hope for with the launch of this brand, it is that ripping open one of our candy bars allows you to Harken […] back to your first Halloween, and the excitement you felt diving into your candy treasure. This time, though, you can feel GREAT about how the superfood-ified version makes you and your gut feel.” Image Credit: Harken Sweets ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 56% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Candy Bars:** Plant-based candy bars are disrupting the confectionery industry with a 100% plant-based recipe that offers indulgence with reduced sugar content and added prebiotic fiber. - **Reimagined Classic Combinations:** Reimagined classic combinations in candy bars are creating innovative flavor profiles that appeal to health-conscious consumers seeking alternative options. - **Fair Trade and Health Focus:** Fair Trade and health-focused candy bars are gaining popularity by offering guilt-free indulgence with fewer calories and gluten and soy-free ingredients. ### Who This Affects Most - **Confectionery:** Plant-based candy bars are disrupting the confectionery industry with innovative recipes that cater to health-conscious consumers. - **Food and Beverage:** The reimagined classic combinations in candy bars present disruptive opportunities for the food and beverage industry to create unique and healthier indulgent snacks. - **Health and Wellness:** The fair trade and health-focused candy bars offer opportunities for the health and wellness industry to cater to consumers seeking guilt-free and nutritious alternatives. ## Related on Trend Hunter - [Functional Candy Bars](https://www.trendhunter.com/trends/plant-based-candy-bar.md) - [Veganized Candy Bars](https://www.trendhunter.com/trends/vegan-candy-bar.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Sugar-Conscious Snack Bars](https://www.trendhunter.com/trends/caramel-peanut-nougat-bars.md) - [Oat-Made Vegan-Friendly Candy Bars](https://www.trendhunter.com/trends/hersheys-oat-made.md) - [Scrumptious Cocoa-Free Candy Bars](https://www.trendhunter.com/trends/wnwn-food-labs.md) - [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md) - [Low-Sugar Crunch Bars](https://www.trendhunter.com/trends/crunch-bar.md)