# Romantic Gummy Candy Collections These HARIBO Valentine’s Day Treats Come in Several Options By Michael Hemsworth | Published 2021-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haribo-valentines-day References: [candyindustry](https://www.candyindustry.com/articles/89534-haribo-launches-valentines-day-items) & [haribo](https://www.haribo.com/en-us) The [HARIBO](https://www.trendhunter.com/trends/haribo-berry-hearts) Valentine’s Day treats have been unveiled by the brand for the US market to offer consumers with a way to surprise their sweetheart, family or friends with a touch of sweetness this year. The collection includes three treat options to choose from including the HARIBO Valentine Goldbears, HARIBO Valentine Goldbears - Valentine Exchange and the HARIBO Goldbears Valentine Heart Box. The products are focused on providing children with a little something to give to friends, for couples to gift to one another and a general celebratory option for all consumers to enjoy. The HARIBO Valentine’s Day treats are available now at a range of retailers in the US such as [Walgreens](https://www.trendhunter.com/trends/rainbow-worms), CVS and [Target](https://www.trendhunter.com/trends/american-licorice-company-valentines-day) with a price range of $1.29 to $5.99 each. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Gummy Treats:** Possible opportunity for candy companies to offer consumers the ability to personalize their gummy treats with custom messages and designs. - **Eco-friendly Gummies:** Trend towards eco-friendliness presents an opportunity for candy companies to create sustainable gummy treats made from organic or plant-based ingredients. - **CBD Gummies:** Expanding market of CBD products presents an opportunity for candy companies to create CBD-infused gummy products. ### Who This Affects Most - **Confectionery Industry:** Companies in the confectionery industry can take advantage of the Valentine's Day market and expand their product offerings with new gummy treats. - **Gift Industry:** The treat collections can be positioned for retailers in the gift industry to offer a sweet and affordable gift item for Valentine's day. - **Retail Industry:** Retailers can leverage the Valentine's Day market by stocking up on assorted gummy treats for consumers to purchase for their loved ones. ## Related on Trend Hunter - [Fruity Foam-Like Candy Hearts](https://www.trendhunter.com/trends/haribo-berry-hearts.md) - [Festive Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-holiday-collection.md) - [Year-Round Gummy Candy Gifts](https://www.trendhunter.com/trends/haribo-box-of-happy.md) - [Romantically Themed Candy Lines](https://www.trendhunter.com/trends/american-licorice-company-valentines-day.md) - [Springtime Easter Gummy Collections](https://www.trendhunter.com/trends/easterthemed-gummies.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Premium Halloween Gummy Candies](https://www.trendhunter.com/trends/haribo-halloween-products.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Inclusive Valentine's Treat Ranges](https://www.trendhunter.com/trends/hershey-valentines-day.md)