# Personality Infused Gummy Candies The Haribo Squidglets are Crafted with Fun Expressions By Michael Hemsworth | Published 2018-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haribo-squidglets References: [conveniencestore](https://www.conveniencestore.co.uk/products/haribo-adds-squidglets-to-the-mix/568229.article) & [haribo](https://www.haribo.com) The [Haribo](https://www.trendhunter.com/trends/haribo-unicornilicious) Squidglets are a new variety of gummy candy from the [iconic confection brand](https://www.trendhunter.com/trends/haribo-spring-mix) that has been created to offer consumers a charming way to indulge their sweet tooth. The candy consists of cubic characters that are each flavored differently and emblazoned with an inviting expression that brings a fantastical experience to the product. The candy has been created by the brand in response to a growing demand amongst consumers for treats that are [soft rather than crunchy](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies) with a focus on familiar flavors. The Haribo Squidglets candy is available now for purchase in the UK in a variety of different size variations that make them perfect for consumption alone or to share with others. The infusion of personality into the candy is hoped to help make it more appealing to consumers when they're in the market for a sweet treat. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Personality-infused Gummy Candies:** Disruptive Innovation Opportunity: Develop gummy candies with customizable expressions, allowing consumers to create their own unique personalities. - **Soft and Familiar Flavored Treats:** Disruptive Innovation Opportunity: Create a line of soft and chewy snacks with traditional flavors, catering to consumers seeking a different texture experience. - **Customizable Gummy Candy Sizes:** Disruptive Innovation Opportunity: Introduce gummy candies that come in various size variations, providing options for individual consumption or sharing with others. ### Who This Affects Most - **Confectionery:** Disruptive Innovation Opportunity: Use technology like 3D printing to revolutionize confectionery manufacturing, enabling the creation of more personalized and unique candy products. - **Snack:** Disruptive Innovation Opportunity: Develop soft and chewy snacks that cater to health-conscious consumers, offering a healthier alternative to traditional crunchy snacks. - **Food Packaging:** Disruptive Innovation Opportunity: Design innovative packaging solutions for gummy candies that provide individual portion control and freshness, enhancing convenience and product appeal. ## Related on Trend Hunter - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md) - [Textural Sour Gummy Candies](https://www.trendhunter.com/trends/trolli-sour-brite-squad.md) - [Sour Soda-Flavored Candies](https://www.trendhunter.com/trends/haribo-soda-twist-zng.md) - [Regional Texture-Driven Candy Products](https://www.trendhunter.com/trends/the-haribo-starmix.md) - [Magical Gummy Candy Ranges](https://www.trendhunter.com/trends/haribo-harry-potter-edition-gummies.md) - [Cloud-Like Gummy Candies](https://www.trendhunter.com/trends/haribo-berry-clouds.md) - [Fruit-Forward Shareable Gummies](https://www.trendhunter.com/trends/haribo.md) - [Tropically Themed Summertime Candies](https://www.trendhunter.com/trends/haribo-gummy-candies.md) - [Year-Round Gummy Candy Gifts](https://www.trendhunter.com/trends/haribo-box-of-happy.md)