# Interactive Outdoor Candy Activations Haribo Hide ‘N’ Seekers is for Consumers of All Ages By Michael Hemsworth | Published 2022-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haribo-hide-n-seekers References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/haribo-announces-outdoor-activation-hide-n-seekers-25-07-2022/) & [haribo](https://www.haribo.com)  The Haribo Hide ‘N’ Seekers activation is being launched in the UK as the brand's latest installment of its multi-million-pound campaign to help inspire childlike happiness experiences for consumers. The marketing activation features an inflatable arena where consumers of all ages will be able to participate in a hide and seek-style experience. The arena will be popping up in Manchester, Birmingham and London this summer with consumers able to pick up free tickets through Eventbrite. Head of Marketing at Haribo Phil Murphy commented on the Haribo Hide ‘N’ Seekers activation saying, "Haribo is all about childlike happiness and always has been. We are excited to keep finding new ways to bring this to life for our consumers. This activity is the perfect addition to the campaign work that we already do." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Outdoor Activations:** More brands will create fun, engaging, and memorable experiences through interactive outdoor activations. - **Multi-sensory Marketing Campaigns:** Brands will incorporate more multi-sensory experiences in their marketing campaigns to create emotional connections with consumers. - **Location-based Ticketing:** Consumers will increasingly use location-based ticketing platforms like Eventbrite to participate in exclusive brand activations and experiences. ### Sectors Adopting This - **Food and Beverage:** Food and beverage brands can create interactive experiences to engage consumers and create emotional connections with their products. - **Event Management:** Event management companies can provide brands with unique and innovative concepts for interactive outdoor activations and experiences. - **Marketing and Advertising:** Marketing and advertising agencies can offer their clients multi-sensory marketing campaigns that create lasting impressions and emotional connections with consumers. ## Related on Trend Hunter - [Gamified In-Airport Activations](https://www.trendhunter.com/trends/in-airport-activation.md) - [Festive Candy Retail Partnerships](https://www.trendhunter.com/trends/haribo-partnerships.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Halloween Candy Promotions](https://www.trendhunter.com/trends/haribo-and-maoam-halloween-range.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Year-Round Gummy Candy Gifts](https://www.trendhunter.com/trends/haribo-box-of-happy.md) - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md)