# Easter Bunny Brand Activations This Haribo Activation Toured the City of London Offering Treats By Rebecca Byers | Published 2016-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haribo-activation References: [eventmagazine](http://www.eventmagazine.co.uk/haribo-embraces-easter-bunny-stunt/brands/article/1388851) Stopping off at iconic London locations such as the Shard and Tower Bridge, this inventive [Haribo](https://www.trendhunter.com/trends/in-airport-activation) activation involved an army of Easter bunnies parading around the city. Handing out [Haribo treats](https://www.trendhunter.com/trends/itsugar-and-haribo) to passersby, the experience served as a memorable face-to-face interaction between brand and consumer. Making a stop at many of the top tourist attractions London has to offer, the Haribo activation saw 11 [Easter Bunnies](https://www.trendhunter.com/trends/brachs-egg-hunt-hiders) in three piece suits with matching bow ties. The creative marketing activation serves as a great way for the Haribo brand to generate exposure in a holiday they are not generally associated with, helping the brand and its products stay top of mind with consumers as they go out to purchase Easter treats. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 76% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-brand Activations:** Other brands can create memorable experiences through holiday-themed activations that offer face-to-face interactions with consumers. - **Unconventional Dissemination:** Unconventional methods of brand exposure, such as Haribo’s Easter bunny parade, can create unexpected and lasting impressions on potential customers. - **Seasonal Product Expansion:** Brands can explore seasonal product expansions outside of the usual holiday scope to generate new business and stay top of mind with consumers. ### Sectors Adopting This - **Confectionery:** Confectionery brands can explore creating unique holiday experiences, like Haribo’s Easter bunny parade, to strengthen brand recognition and customer loyalty. - **Tourism and Hospitality:** Tourist attractions could leverage holiday-themed activations featuring local brands and products to draw visitors during special events and attract more business. - **Event Planning:** Event planners can create novel experiences for consumers, similar to Haribo’s Easter bunny parade, which leaves a lasting impression and drives brand recognition. ## Related on Trend Hunter - [Tasty Easter Activation Campaigns](https://www.trendhunter.com/trends/the-big-easter-bunny-off.md) - [Gamified In-Airport Activations](https://www.trendhunter.com/trends/in-airport-activation.md) - [Cheeky Easter Candy Campaigns](https://www.trendhunter.com/trends/save-a-chocolate-bunny-eat-hichew-campaign.md) - [Festive Candy Retail Partnerships](https://www.trendhunter.com/trends/haribo-partnerships.md) - [Springtime Easter Gummy Collections](https://www.trendhunter.com/trends/easterthemed-gummies.md) - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md) - [Snacking-Friendly Springtime Candies](https://www.trendhunter.com/trends/haribo-spring-mix.md) - [Halloween Candy Promotions](https://www.trendhunter.com/trends/haribo-and-maoam-halloween-range.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md)