# Eco-Friendly Philanthropic Flip Flops Hari Mari Footwear Donates Money to Battle Cancer By Sarah Moore | Published 2012-07-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hari-mari References: [roozt](http://www.roozt.com/Hari-Mari/about_company.php) & [harimari](http://www.harimari.com/) The Hari Mari line of eco-conscious flip flops are designed to be supremely comfortable and uniquely hued while also cutting down on waste and giving back to communities in need. Each pair is constructed from [sustainable and biodegradable hemp fibers](https://www.trendhunter.com/trends/ecofrico), reprocessed foam and recycled rubber to reduce the company’s environmental footprint while providing a supportive, summer footwear option. The materials used are designed to be hypoallergenic and soften and conform to the wearer’s feet with continued use. To fulfill their “zero landfill” policy, the company provides a discount on the purchase of a new pair of shoes for each pair of old flip flops that consumers return to be recycled. Hari Mari also donates $3 for every pair of shoes sold to the families of children battling pediatric cancer to help cover the cost of medical expenses. **Contact Information** Hari Mari [website](http://www.harimari.com/) Hari Mari on [Facebook](http://www.facebook.com/harimarishoes) Hari Mari on [Twitter](http://twitter.com/harimarishoes) ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Footwear:** The trend of eco-friendly footwear presents an opportunity for companies to reduce environmental impact and appeal to socially conscious consumers. - **Sustainable Materials:** The use of sustainable materials in product construction allows companies to promote eco-consciousness and meet consumer demands for environmentally friendly options. - **Socially Responsible Giving:** The growing trend of companies donating a portion of their profits to charitable causes taps into consumers' desire to support companies with a social impact. ### Where This Applies - **Footwear:** The footwear industry can leverage the trend of eco-friendly footwear by creating products that are both fashionable and sustainable. - **Sustainable Fashion:** The sustainable fashion industry can benefit from the use of innovative materials and production processes to minimize waste and environmental impact. - **Charitable Organizations:** To engage with socially responsible consumers, charitable organizations can collaborate with companies that donate a portion of their sales to support important causes. ## Related on Trend Hunter - [Charitable Pink Slides](https://www.trendhunter.com/trends/project-pink-slide.md) - [Eco-Conscious Hybrid Sneaker Sandals](https://www.trendhunter.com/trends/hoka-hopara-2.md) - [Hemp Fabric Crafted Sandals](https://www.trendhunter.com/trends/keen-x-gramicci.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Cruelty-Free Slip-On Footwear](https://www.trendhunter.com/trends/malibu-sandals.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md) - [Ergonomic 3D-Printed Sandals](https://www.trendhunter.com/trends/3dprinted-flip-flops.md) - [Functional Mermaid-Inspired Sandals](https://www.trendhunter.com/trends/z1-design.md)