# Nostalgic Footwear Campaigns Jordan Brand and Warner Bros. Team Up for Another Hare Jordan Line By Meghan Young | Published 2015-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hare-jordan References: [news.nike](http://news.nike.com/news/they-re-back-michael-jordan-and-bugs-bunny-rekindles-a-beloved-friendship) & [warnerbros](http://www.warnerbros.com) Spring might not come soon enough for those nostalgic about the return of the Hare Jordan campaign. Recently announced by Nike, [Jordan Brand](https://www.trendhunter.com/trends/howard-university) and [Warner Bros.](https://www.trendhunter.com/trends/from-sister-to-sister-campaign) is teaming up again to remind people not only about '[Space Jam](https://www.trendhunter.com/trends/space-jam-x-q-timex)' and the playful products that preceded the movie, but also another side of the game itself. Larry Miller, President of the Jordan Brand, says, "The Hare Jordan campaign was a whole new way to celebrate the fun of the game." Part of the 30th anniversary of Air Jordan, the Hare Jordan campaign will reintroduce two iconic legends to an entirely new generation of fans. The Hare Jordan collection will be comprised of both limited edition footwear and apparel. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Nostalgic Footwear:** Disruptive innovation opportunity: Developing updated versions of iconic footwear designs with a nostalgic appeal for a new generation. - **Co-branding Collaborations:** Disruptive innovation opportunity: Partnering with entertainment companies to create unique product lines that merge pop culture and fashion. - **Celebrating Milestone Anniversaries:** Disruptive innovation opportunity: Capitalizing on milestone anniversaries to reintroduce classic products and generate renewed consumer interest. ### Who This Affects Most - **Fashion/apparel:** Disruptive innovation opportunity: Incorporating nostalgia into clothing and accessories to tap into consumer desire for retro styles. - **Sports/entertainment:** Disruptive innovation opportunity: Creating branded merchandise that connects sports and entertainment, leveraging the popularity of iconic characters and athletes. - **Marketing/advertising:** Disruptive innovation opportunity: Designing creative marketing campaigns that evoke nostalgia and resonate with consumers on an emotional level. ## Related on Trend Hunter - [Retro Streetwear Capsules](https://www.trendhunter.com/trends/space-jam-30th-anniversary.md) - [Story-Driven Sneaker Launches](https://www.trendhunter.com/trends/while-you-were-sleeping.md) - [Progressive Sports Initiatives](https://www.trendhunter.com/trends/howard-university.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [Community-Focused Sports Initatives](https://www.trendhunter.com/trends/howard-university-1.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md)