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# Streamlined Hardware Teams
Microsoft is Merging Hardware into One Team Named 'Windows + Devices'

By Daniel Johnson | Published 2020-02-10 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/hardware-teams
References: [engadget](https://www.engadget.com/2020/02/05/microsoft-windows-hardware-panos-panay-office-teams/) & [microsoft](https://www.microsoft.com/)

[Microsoft](https://www.trendhunter.com/trends/one-outlook) is making an organizational change to merge its hardware teams. The new team will be named [Windows +](https://www.trendhunter.com/trends/surface-hub) Devices, and it will be operational before the end of the month. The announcement was made by Panos Panay, the creator of [Surface products](https://www.trendhunter.com/trends/microsoft-surface-duo-workshop-concept), and Panay will also lead the new team. Merging the hardware teams could streamline operations for Windows, and improve devices in the future.

Panay spoke about the partnership, stating “Designing hardware and software together will enable us to do a better job on our long-term Windows bets (dual screen, silicon diversity, connectivity, app platform, etc.) and having a single point of Windows Client Experience leadership driving consistent priorities and resourcing across all of Windows client will help all of us accelerate innovation and improve execution."

Image Credit: ASSOCIATED PRESS

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 7% | Activity: 8% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market)

## Key Themes

### What's Driving This Trend

- **Hardware Team Integration:** The integration of hardware teams can streamline operations and improve device design by working in a more collaborative environment.
- **Windows + Devices:** The Windows + Devices team could lead to a more focused approach to developing Windows-based devices, resulting in more innovation and streamlined product launches.
- **Collaborative Design:** Bringing hardware and software teams together can result in a more cohesive and streamlined design process, leading to more innovative and successful products.

### Who This Affects Most

- **Technology:** The integration of hardware and software teams could disrupt the technology industry by creating more cohesive and innovative devices.
- **Consumer Electronics:** The Windows + Devices team could disrupt the consumer electronics industry by creating more focused and innovative Windows-based products.
- **Computer Hardware:** Collaborative design between hardware and software teams could disrupt the computer hardware industry, resulting in more innovation and improved product launches.

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