# High-Quality Low-Cost Luggage The 'OPTIMUS' Hard-Sided Suitcase Comes in Three Size Options By Michael Hemsworth | Published 2019-05-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hardsided-suitcase References: [gadgetsin](http://gadgetsin.com/optimus-hard-case-luggage-with-usb-port-corner-protectors-and-more.htm) & [kickstarter](https://www.kickstarter.com/projects/optimusluggage/optimus-luggage?utm_source=kickbooster-direct&utm_medium=kickbooster&utm_content=link&utm_campaign=2fefaccf) The 'OPTIMUS' hard-sided suitcase is a high-quality solution for travelers that features a low-cost profile to ensure it meets the needs of thrifty consumers. The suitcase features a [100% polycarbonate shell](https://www.trendhunter.com/trends/ultradurable-luggage) with reinforce corners that enables it to withstand heavy use without showing signs of wear or cracking under pressure. 360-degree Japanese Hinomoto wheels promise seamless movement in terminals or city streets to eliminate the need to carry heavy luggage by hand. The 'OPTIMUS' hard-sided suitcase comes in three size options and is available as part of the brand's [Kickstarter](https://www.trendhunter.com/trends/peak-design-roller-pro) campaign to focus on a direct-to-consumer model. This enables the company to sell the suitcases for as little as $80 for the 20-inch option to provide travelers with a high-quality product that doesn't break the bank. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Model:** Disruptive innovation opportunity: Companies can bypass traditional distribution channels and sell products directly to consumers, offering high-quality products at affordable prices. - **Affordable High-quality Luggage:** Disruptive innovation opportunity: There is a growing demand for luggage that is both durable and cost-effective, creating opportunities for companies to develop high-quality, low-cost luggage options. - **Seamless Mobility Solutions:** Disruptive innovation opportunity: There is a need for luggage with improved mobility features, such as 360-degree wheels, to provide travelers with effortless movement in various environments. ### Industries Being Reshaped - **Travel Luggage:** Disruptive innovation opportunity: The travel luggage industry can explore new designs and materials to create affordable, high-quality luggage options that satisfy the needs of thrifty consumers. - **E-commerce:** Disruptive innovation opportunity: E-commerce platforms can benefit from the direct-to-consumer trend by partnering with luggage brands to offer affordable high-quality luggage directly to customers. - **Travel and Tourism:** Disruptive innovation opportunity: The travel and tourism industry can enhance the travel experience by investing in seamless mobility solutions that make it easier for travelers to move around with their luggage. ## Related on Trend Hunter - [Smartphone Case-Inspired Suitcases](https://www.trendhunter.com/trends/hardshell-carryon-suitcase.md) - [Hybrid Ultra-Strong Suitcases](https://www.trendhunter.com/trends/peak-design-roller-pro.md) - [Uniquely Constructed Suitcases](https://www.trendhunter.com/trends/hybrid-luggage-collection.md) - [Stylish Hard-Shell Trunks](https://www.trendhunter.com/trends/bounce-checkin-trunk.md) - [Luxury Expandable Hard Shell Suitcases](https://www.trendhunter.com/trends/luxury-expandable-hard-shell-suitcases.md) - [Expandable Hard-Sided Suitcases](https://www.trendhunter.com/trends/velo-luggage.md) - [Tech-Friendly Carry-On Suitcases](https://www.trendhunter.com/trends/monos-carryon-pro-plus.md) - [Suitcase-Style Travel Trunks](https://www.trendhunter.com/trends/compact-portable-trunk.md) - [Next-Gen Softside Luggage](https://www.trendhunter.com/trends/away-softside.md)