# Affordable Hardshell Luggage Target's Open Story Luggage Boasts Styles Ranging from $20 to $180 By Laura McQuarrie | Published 2020-02-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hardshell-luggage References: [fastcompany](https://www.fastcompany.com/90460496/target-has-a-line-of-affordable-high-quality-suitcases) & [target](https://www.target.com/b/open-story/-/N-vi5wb) A sturdy, high-quality piece of luggage can cost hundreds of dollars but [Target](https://www.trendhunter.com/trends/nofrills-brand) is introducing a premium line of [hardshell luggage](https://www.trendhunter.com/trends/nike-hardshell-luggage) called Open Story with prices that range from just $20 to $180. Two of the core pieces in the range are The Carry-on and The Checked, which have [polycarbonate shells](https://www.trendhunter.com/trends/samsonite-outline-pro) that are available in a variety of colors, and include secure locks and built-in USB ports to rival some of the products by popular travel luggage brands. Some of the other sleek and minimalist styles that are available from Other Story's affordable luggage collection include The Weekender bag, The Backpacks for all ages, as well as other helpful travel accessories—called The Extras—like garment bags, packing cubes and travel wallets. Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 48% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Affordable Hardshell Luggage:** Target's Open Story Luggage offers premium hardshell luggage at affordable prices, ranging from $20 to $180. - **Variety of Colors and Styles:** Open Story's luggage collection includes a range of colors and styles to suit different preferences and needs. - **Built-in USB Ports:** Open Story's hardshell luggage features built-in USB ports for convenient charging on the go. ### Where This Applies - **Retail:** Retailers can capitalize on the trend of affordable hardshell luggage by offering their own budget-friendly luggage lines. - **Travel and Tourism:** The travel and tourism industry can benefit from offering affordable hardshell luggage as part of travel packages or rental services. - **Consumer Electronics:** Consumer electronics companies have the opportunity to integrate USB charging ports into their own luggage products, catering to tech-savvy travelers. ## Related on Trend Hunter - [Luxury Expandable Hard Shell Suitcases](https://www.trendhunter.com/trends/luxury-expandable-hard-shell-suitcases.md) - [Stylish Hard-Shell Trunks](https://www.trendhunter.com/trends/bounce-checkin-trunk.md) - [Hybrid Ultra-Strong Suitcases](https://www.trendhunter.com/trends/peak-design-roller-pro.md) - [Grooved Aluminum Luggages](https://www.trendhunter.com/trends/rimowa-5.md) - [Next-Gen Softside Luggage](https://www.trendhunter.com/trends/away-softside.md) - [Pop-Up Closet Suitcases](https://www.trendhunter.com/trends/moma-solgaard.md) - [Rolling Luggage Capsules](https://www.trendhunter.com/trends/dagne-dover.md) - [Textural Luggage Designs](https://www.trendhunter.com/trends/carryon-x-core-collection.md) - [Hard Shell Luggage Lines](https://www.trendhunter.com/trends/samsonite-outline-pro.md)