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# Social Networking Disguises
The HardlyWork.In Site Hides Your Facebook Habits at Work

By Marie | Published 2011-07-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hardlywork-in-site
References: [underthebutton](http://underthebutton.com/2011/06/hope-your-boss-isnt-looking-over-your-shoulder-while-you-read-this/) & [hardlywork.in](http://hardlywork.in/about)

If you can't kick the habit of checking [Facebook](https://www.trendhunter.com/trends/grey-scale-browser-extensions) at the office, the HardlyWork.In site offers the freedom of social network surfing without fear of being caught. Developed by a [Yale](https://www.trendhunter.com/trends/3dprinted-carbon-cello) undergrad, the website turns your Facebook news feed, profile and tagged photos into an easy-to-read faux spread sheet. The chart lists your friends' names, activities, and comments just as they would be read on the popular networking site, but camouflaged as just another work file. The website even offers a [panic feature](https://www.trendhunter.com/trends/eyefocus-privacy-app), for coworkers and bosses that might wise up to your illusory attempts at taking a break from crunching numbers. At the tap of your space bar, the already-masked news feed is tranformed into a jumble of random numbers and figures.

While I'm not condoning breaking any office rules, it's hard to deny that the HardlyWork.In site is a great idea that I'm sure many people will find useful. The site is constantly being updated and improved, to stay one step ahead of the camouflaging game.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 47% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Disguised Social Networking:** The rise of social networking platforms that allow users to camouflage their online habits for specific purposes such as working.
- **Workplace Productivity Tools:** An increasing demand for tech tools that help workers stay productive while still being able to take necessary breaks.
- **Privacy and Security Concerns:** The need for online privacy and security measures is on the rise as people want to protect their personal data while using online platforms.

### Industries Being Reshaped

- **Tech:** The development of digital solutions that cater to the demand for disguised social networking and workplace productivity tools.
- **Corporate Security:** Companies may start investing in tools to monitor and prevent excessive social networking at the workplace while also ensuring employee privacy.
- **Marketing:** Brands may capitalize on the trend of disguised social networking by promoting their products through those mediums to reach specific target audiences.

## Related on Trend Hunter

- [Distraction-Minimizing Work Tools](https://www.trendhunter.com/trends/focus-firewall.md)
- [Office-Friendly Dating App Settings](https://www.trendhunter.com/trends/tinder-desk-mode.md)
- [Rewarding Productivity Apps](https://www.trendhunter.com/trends/nobrowseforyou.md)
- [Behavioral Distraction Controls](https://www.trendhunter.com/trends/tabboo.md)
- [Grey Scale Browser Extensions](https://www.trendhunter.com/trends/grey-scale-browser-extensions.md)
- [Addiction-Conscious Social Media Apps](https://www.trendhunter.com/trends/betimeful.md)
- [Anti-Productivity Apps](https://www.trendhunter.com/trends/quiet-quitter.md)
- [Distraction-Blocking Website Extensions](https://www.trendhunter.com/trends/sudo-focus.md)
- [Digital Distraction Barriers](https://www.trendhunter.com/trends/wallhabit.md)
