# Skin-Caring Hair Collections The Hardest Working Collection Combines Skincare & Haircare By Laura McQuarrie | Published 2020-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hardest-working-collection References: [thezoereport](https://www.thezoereport.com/p/curls-the-hardest-working-collection-combines-skin-hair-care-for-unprecedented-simplicity-exclusive-41293080) & [hardestworkingcollection](https://hardestworkingcollection.com/password) The Hardest Working Collection by Beau-ti-ceu-ti-cals, a new division from CURLS, taps into the increasing popularity of hybrid self-care products. Just as there are many dual-purpose makeup products that offer skincare benefits, this collection of haircare benefits is deeply nourishing for the skin. With minimalism in mind, the collection shares products like the Skin + Scalp + Hair Miracle Serum with collagen and niacinamide, as well as the Skin + Hair Replenishing Vitamin Cleanser with Vitamin C, aloe and allantoin. These skin-loving products boast just as many benefits for the scalp as the hair yet they help to share them in a way that's as simple as ever. As CURLS founder Mahisha Dellinger told The Zoe Report, "When we decided to create Beau-ti-ceu-ti-cals, our goal from the very beginning was to create a brand that would be exactly the opposite of what you're used to. We realized that there were too many products and far too many steps." Image Credit: CURLS ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 88% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Hybrid Self-care Products:** The increasing popularity of dual-purpose products that offer skincare benefits creates opportunities for disruptive innovation in the beauty industry. - **Minimalist Haircare:** The rise of minimalist haircare products that offer multiple benefits for the scalp and hair presents opportunities for disruptive innovation in the haircare industry. - **Skin-loving Haircare:** The development of haircare products that are deeply nourishing for the skin as well as the hair opens up opportunities for disruptive innovation in the skincare industry. ### Who This Affects Most - **Beauty:** The beauty industry can explore and capitalize on the growing demand for hybrid self-care products that offer skincare benefits. - **Haircare:** The haircare industry has the potential to disrupt the market by creating minimalist haircare products that provide multiple benefits for the scalp and hair. - **Skincare:** The skincare industry can innovate by developing haircare products that are not only beneficial for the hair but also deeply nourishing for the skin. ## Related on Trend Hunter - [Hyper-Specific Haircare Collections](https://www.trendhunter.com/trends/freewill-haircare.md) - [Skincare-Inspired Haircare](https://www.trendhunter.com/trends/reverie-haircare.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Premium Scalp Care Collections](https://www.trendhunter.com/trends/scalpceuticals-pro.md) - [Dermatological Hair Systems](https://www.trendhunter.com/trends/dermatological-hair-systems.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md) - [Skincare-Informed Haircare Products](https://www.trendhunter.com/trends/hyaluronic-infusion-haircare-collection.md) - [Science-Backed Haircare Lines](https://www.trendhunter.com/trends/watch-sea.md)