# Icelandic Karaoke Campaigns Iceland is Challenging Tourists to Sing "The Hardest Karaoke Song" By Laura McQuarrie | Published 2017-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hardest-karaoke-song References: [psfk](https://www.psfk.com/2017/10/iceland-turning-karaoke-draw-tourists.html) & [inspiredbyiceland](http://www.inspiredbyiceland.com/a-o) 'The A-Ö of Iceland' is a song that's been dubbed "the hardest karaoke song in the world" and as part of a [new tourism campaign](https://www.trendhunter.com/trends/bookingyeah-campaign), Iceland wants foreigners to familiarize themselves with it for a chance to win a trip to Iceland. The tourism board's karaoke song is anything but easy to sing along to, as it showcases a number of challenging words from one of the most difficult languages in the world. True to its name, The A-Ö of Iceland works its way through the 32 letters of the Icelandic alphabet, all the while sharing common words and phrases like torfbær, bílaleigubíll and sundlaugar. Along with the official A-Ö of Iceland karaoke video, Iceland's tourism board also shared a video depicting tourists with their best attempts at singing along. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Challenging Karaoke Songs:** This trend highlights the popularity of challenging karaoke songs that test the vocal abilities of participants. - **Promotion Through Language:** This trend demonstrates the use of language as a promotional tool, enhancing the cultural experience for tourists. - **Engaging Tourism Campaigns:** This trend showcases innovative tourism campaigns that encourage active participation from tourists. ### Where This Applies - **Tourism:** The tourism industry can capitalize on this trend by offering karaoke-themed travel experiences, such as karaoke tours or karaoke competitions. - **Entertainment:** The entertainment industry can explore partnerships with tourism boards to create challenging karaoke songs for promotional purposes. - **Language Learning:** The language learning industry can leverage the popularity of challenging karaoke songs to create language learning programs that make the process engaging and fun. ## Related on Trend Hunter - [Horse-Themed Iceland Travel Ads](https://www.trendhunter.com/trends/outhorse-your-email.md) - [Unique Regional Experiences](https://www.trendhunter.com/trends/icelandair-boasts-activities.md) - [Breathtaking Archipelago Getaways](https://www.trendhunter.com/trends/archipelago-getaway.md) - [In-App Karaoke Features](https://www.trendhunter.com/trends/karaoke-mode.md) - [Two-in-One Vacation Programs](https://www.trendhunter.com/trends/stopover-program.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Floating Karaoke Resort Experiences](https://www.trendhunter.com/trends/kaijyo-karaoke.md) - [Booze-Branded PTO Giveaways](https://www.trendhunter.com/trends/reyka-vodkas-contest.md) - [Luxury Icelandic Hotels](https://www.trendhunter.com/trends/the-reykvjavik-edition.md)