# Digital Restaurant Rewards Programs Hardee's and Carl's Jr. Launch New Loyalty App, 'My Rewards' By Niko Pajkovic | Published 2022-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hardees References: [qsrmagazine](https://www.qsrmagazine.com/news/hardees-carls-jr-unveil-new-loyalty-program) & [ckr](https://www.ckr.com/)  CKE Restaurants, Inc., the parent company of Carl's Jr. and Hardee's, has announced the launch of an all-new loyalty program called My Rewards, which will be available through both brands' apps. To promote the new program, Carl's Jr. and Hardee's will offer customers a series of promotions during sign-up. For example, upon signing up for My Rewards, guests will be given the option to receive their choice of a free Hand-Breaded Chicken Sandwich, Western Bacon Cheeseburger, or Famous Star. The program itself will operate on a points-based system that rewards restaurant guests with 'Stars.' For every dollar a customer spends they will receive 10 Stars. Once accumulated, the Stars work to unlock free food options, which are organized into three pre-set levels. “In today’s digital-first age, we want to reward our loyal customers in a fun and engaging way that brings crave-able flavors to their fingertips and offers the VIP treatment while encouraging new guests to sign up as well,” says Chad Crawford, CBO of CKE Restaurants. Image Credit: CKE Restaurants ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Digital Loyalty Programs:** Opportunity for businesses to create loyalty programs that incentivize customers to spend more and keep coming back. - **Points-based Rewards Systems:** Businesses can create rewards systems that give customers points based on their spending, encouraging more purchases and repeat business. - **Promotional Sign-up Incentives:** Offering promotional incentives to customers to sign up for a loyalty program can be an effective way of driving initial sign-ups and promoting the program. ### Who This Affects Most - **Restaurant Industry:** Restaurants can use digital loyalty programs to incentivize customers to return and spend more, ultimately increasing revenue. - **Retail Industry:** Retailers can use points-based rewards systems and digital loyalty programs to encourage repeat visits and increase sales. - **Hospitality Industry:** Hotels and resorts can use promotional sign-up incentives to attract new guests and create a loyal customer base. ## Related on Trend Hunter - [QSR-Backed Rewards Programs](https://www.trendhunter.com/trends/whataburger-1.md) - [Inaugural QSR Loyalty Programs](https://www.trendhunter.com/trends/culvers-delicious-rewards.md) - [Chicken Restaurant Rewards Systems](https://www.trendhunter.com/trends/kfc-3.md) - [Filipino Restaurant Rewards Programs](https://www.trendhunter.com/trends/jolly-rewards.md) - [Points-Based Taco Loyalty Programs](https://www.trendhunter.com/trends/taco-johns-1.md) - [QSR Rewards Programs](https://www.trendhunter.com/trends/qsr-rewards-programs.md) - [QSR Loyalty Apps](https://www.trendhunter.com/trends/zax-rewardz.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md) - [Complimentary Burger QSR Campaigns](https://www.trendhunter.com/trends/free-burger-day.md)