# Internet Star-Inspired Sandwiches Hardee’s Rizzwich Meal Was Made in Partnership with The Rizzler By Michael Hemsworth | Published 2025-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hardees-rizzwich-meal References: [qsrmagazine](https://www.qsrmagazine.com/news/hardees-launches-new-rizzwich-meal-in-partnership-with-internet-star-the-rizzler/) & [hardees](https://www.hardees.com)  [Hardee’s](https://www.trendhunter.com/trends/hardees-grilled-cheese) Rizzwich Meal has been created by the [QSR](https://www.trendhunter.com/trends/addison-rae1) brand thanks to a partnership with Internet star [The Rizzler](https://www.trendhunter.com/trends/arizona-iced-tea) to provide fans of all ages with the perfect meal to try out. The meal starts off with the Rizzwich sandwich, which is made with a 100% USA Angus beef patty with American cheese, Swiss cheese, cherrywood-smoked bacon and toasted sourdough bread as the bun. The meal comes with a side of fries and a Hand-Scooped Ice Cream Shake alongside the EXTRA Rizz factor as a nod to the social media star himself. Vice President of Brand Sarah Breymaier spoke on the Hardee’s Rizzwich Meal saying, "With The Rizzler, we’re not just launching a new sandwich—we’re building a digital movement that taps into what our fans love: culture, content, and crave-worthy food. The Rizzwich Meal is the first taste of where Hardee’s marketing is headed— digital-first and packed with flavor and fun.” Image Credit: Hardee’s ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 52% | Activity: 61% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-influenced Food Collaborations:** As digital personas gain influence, fast-food brands partner with Internet stars to create culinary offerings that resonate with their fan base. - **Digital-first Marketing Strategies:** Brands are increasingly adopting digital-first marketing strategies by tapping into the cultural relevance of online celebrities to engage younger, tech-savvy consumers. - **Social Media Integration in Food Service:** The integration of social media personalities into product offerings showcases how food service companies are leveraging online platforms to build brand loyalty and engagement. ### Where This Applies - **Quick-service Restaurants (QSR):** QSRs are evolving by collaborating with viral influencers to launch unique products, encouraging a modern dining experience. - **Digital Marketing:** The digital marketing industry sees innovation opportunities as brands prioritize social media collaborations to reach wider audiences. - **Influencer Economy:** The influencer economy is expanding beyond traditional sectors as brands create product lines in collaboration with Internet celebrities, driving new engagement models. ## Related on Trend Hunter - [Comfort Food QSR Sandwiches](https://www.trendhunter.com/trends/hardees-grilled-cheese.md) - [Bacon-Inspired Limited-Edition Snacks](https://www.trendhunter.com/trends/cheezit-and-wendys.md) - [Decadent Holiday QSR Menus](https://www.trendhunter.com/trends/holiday-qsr-menus.md) - [Maple-Infused QSR Biscuit Sandwiches](https://www.trendhunter.com/trends/hardees-maple-biscuits.md) - [Onion Dip-Inspired Burgers](https://www.trendhunter.com/trends/french-onion-dip-angus-burger.md) - [Meaty Cheesesteak-Inspired Burgers](https://www.trendhunter.com/trends/philly-cheesesteak-burger.md) - [Bold Texas-Inspired Burgers](https://www.trendhunter.com/trends/bacon-wrangler-double.md) - [Grilled Cheese Burger Sandwiches](https://www.trendhunter.com/trends/grilled-cheese-cheeseburger.md) - [BBQ-Themed QSR Sandwiches](https://www.trendhunter.com/trends/hardees-menu-items.md)