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# Jerrycan-Inspired Backpacks
The 'SHIELD' Hardcover Backpack Offers Advanced Protection for Gear

By Michael Hemsworth | Published 2018-12-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hardcover-backpack
References: [yankodesign](http://www.yankodesign.com/2018/12/10/the-unbreakable-hardcase-backpack-thats-inspired-by-a-ww2-legend/) & [kickstarter](https://www.kickstarter.com/projects/jerrybag/shield-strong-and-light-polycarbonated-hardcover-b?ref=1tw6qm)

Soft-sided knapsacks have been the norm for many years but are notorious for leaving your gear susceptible to damage, so the Jerrybag 'SHIELD' hardcover backpack has been expertly designed to change this.

Inspired by the design of the ultra-durable WWII-era Jerrycan, the backpack features a demure aesthetic that will keep between 25 and 35 liters of gear securely stowed within thanks to the expandable design. The backpack features [13 separate compartments](https://www.trendhunter.com/trends/matrix-backpack) to keep everything securely stored during travel, while the exterior shield is resistant to impact and nearly impermeable to damage.

The Jerrybag 'SHIELD' hardcover backpack comes as a smaller version of the widely popular [hard-sided suitcase](https://www.trendhunter.com/trends/bis-classic-backpack) and will offer unparalleled protection for travelers who carry [multiple technology solutions](https://www.trendhunter.com/trends/db-ramverk-pro-backpack) with them during trips.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 62% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Hardcover Backpacks:** Exploring the use of hardcover backpacks for advanced gear protection.
- **Expandable Designs:** Incorporating expandable designs in backpacks for increased storage capacity.
- **Impact-resistant Materials:** Utilizing impact-resistant materials in backpack construction to prevent damage.

### Industries Being Reshaped

- **Travel and Tourism:** Opportunity for disruptive innovation in the travel and tourism industry by offering advanced protection for travelers' gear.
- **Technology:** Disruptive innovation opportunity within the technology industry by providing secure and protective backpacks for carrying multiple tech solutions.
- **Outdoor Gear:** Opportunity for disruptive innovation in the outdoor gear industry by introducing hardcover backpacks with increased durability and protection.

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