# Hardcore Hip Hop Collaborations DGK Partners with Onyx to Commemorate BACDAFUCUP By Kalin Ned | Published 2024-05-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hardcore-hip-hop References: [dgk](https://dgk.com/products/dgk-x-onyx-8-25-skateboard-deck?_pos=2&_sid=e9df6b52c&_ss=r) & [dgk](https://dgk.com/en-ca/products/dgk-x-onyx-t-shirt?_pos=1&_sid=e9df6b52c&_ss=r) DGK, the skate and street apparel brand founded by Pro [Skater](https://www.trendhunter.com/trends/family-skate) Stevie Williams in 2002, has partnered with legendary hardcore hip hop group [Onyx](https://www.trendhunter.com/trends/onyx-collection) to commemorate the 30th anniversary of the iconic album BACDAFUCUP. The DGK x Onyx collection, now available in select stores and online, features two standout pieces — The DGK x Onyx BACDAFUCUP T-Shirt and The DGK x Onyx BACDAFUCUP Skateboard Deck. Onyx was formed by three schoolmates in the early 90s in Queens, New York. The hardcore hip hop band rose from obscurity, recording their early tracks in their basement. Their debut album BACDAFUCUP was said to revolutionize the hip hop scene with its distinctive style and delivery. Onyx's journey from humble beginnings to hip hop stardom exemplifies a relentless drive and determination, securing their place in music history. Image Credit: DGK ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 29% | Freshness: 23% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Collaborative Streetwear Releases:** Limited-edition collections like DGK x Onyx create buzz by merging music and fashion for exclusive streetwear drops. - **Anniversary-themed Merchandising:** Celebrations of iconic album milestones present opportunities for nostalgic products that resonate deeply with devoted fanbases. - **Artist-branded Skate Gear:** Products like the DGK x Onyx Skateboard Deck appeal to niche markets by tapping into fandoms beyond traditional apparel. ### Who This Affects Most - **Streetwear Fashion:** Integrating music legends into apparel lines drives excitement and cultivates a unique brand identity that can attract both streetwear and music enthusiasts. - **Music Memorabilia:** Animated by historical music figures and notable milestones, the market for music-themed collectibles and memorabilia evolves continuously. - **Skateboarding Equipment:** Innovative collaborations in the skateboarding sector enhance product appeal by infusing skateboard gear with cultural and artistic elements. ## Related on Trend Hunter - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md) - [Limited-Edition Skateboard Decks](https://www.trendhunter.com/trends/limitededition-skateboard-deck.md) - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Commemorative Skateboarding Decks](https://www.trendhunter.com/trends/harold-hunter.md) - [Limited-Edition Lowrider Bikes](https://www.trendhunter.com/trends/lowrider-bike.md) - [Nu Metal Brand Collaborations](https://www.trendhunter.com/trends/deftones-and-dickies.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md)