# Wide-Fitted Denim Collaborations G-Star RAW and Snoop Dogg Unveil New Pieces for Hardcore Denim By Amy Duong | Published 2021-09-29 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/hardcore-denim References: [hypebeast](https://hypebeast.com/2021/9/snoop-dogg-g-star-raw-hardcore-denim-campaign-info) [G-Star RAW](https://www.trendhunter.com/trends/gstar-raw1) introduces the latest collection continuing the Hardcore Denim global campaign with [Snoop Dogg](https://www.trendhunter.com/trends/moschino-x-snoop-dogg). As a playful touch, the famous rapper coins the campaign as 'Say It Witcha Booty.' Spotlighted in the collection is the new Grip 36 collection of denim jeans. It is essentially a loosely fitted iteration of the brand's classic 3D Grip jeans. The new design features a relaxed fit with a retro design inspiration nodding to the 70s. The silhouette sees a construction from raw denim materials and offered in the hues of either Ecru or Steel. The legs have a knife pleat to complete the sleek look and give it a touch of nostalgia. The rest of the capsule includes tees and hoodies. Image Credit: G-Star RAW ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Loose-fit Denim:** The Grip 36 collection signifies an opportunity in creating more loose-fit denim pieces for relaxed, retro-inspired fashion. - **Collaborative Fashion:** Creative collaborations between popular figures and fashion brands, such as G-Star RAW and Snoop Dogg, can result in unique and buzz-worthy collections. - **Nostalgia-inspired Design:** The Grip 36 collection's nod to 70s fashion inspires an innovative approach to incorporating nostalgia into modern designs. ### Where This Applies - **Fashion:** Fashion brands can explore opportunities in developing collaborative collections inspired by popular figures and retro fashion trends. - **Retail:** Retail stores can offer a broader range of loose-fit denim pieces and nostalgia-inspired designs to cater to the rising trend. - **Marketing:** Marketing agencies can create engaging advertisements centered around nostalgia and creative collaborations to promote unique fashion collections. ## Related on Trend Hunter - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Ultra-Wide Collaborative Denim](https://www.trendhunter.com/trends/superwide-levis.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md)