# Assistive Investment Apps 'Hardbacon' Analyzes Portfolios to Create Better Self-Directed Investors By Laura McQuarrie | Published 2018-03-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hardbacon References: [hardbacon](https://hardbacon.ca/) & [itunes.apple](https://itunes.apple.com/ca/app/hardbacon-invest-like-a-pro/id1313964435) 'Hardbacon' is the name of an [all-in-one investment app](https://www.trendhunter.com/trends/allinvestview) where users may connect and monitor all of their accounts, as well as receive reporting and analysis for the purposes of becoming a better self-directed investor. On the app, users have the potential to glean insights from the data shared as part of their subscription to the service. As Hardbacon promises, "you won’t turn into a stock market geek, but you will become a street smart investor with our easy to understand reporting and analysis." The educational investment platform protects one's personal information with bank-level encryption and security. In order to help its users align their money with their beliefs, Hardbacon offers [curated lists of stocks and ETFs](https://www.trendhunter.com/trends/pocket-finance-hub), as well as portfolio templates to inspire its user base. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **All-in-one Investment Apps:** Opportunity to create apps that integrate multiple investment accounts and provide analysis and reporting to improve self-directed investing. - **Data-driven Investment Insights:** Potential for apps to offer personalized investment insights based on user data, allowing for informed decision-making. - **Security-focused Investment Platforms:** Opportunity to develop investment platforms that prioritize data encryption and security to protect user information. ### Sectors Adopting This - **Finance Technology:** Disruptive innovation opportunities in the finance technology industry by creating all-in-one investment apps and data-driven investment insights. - **Personal Finance:** Potential for disruption in the personal finance industry by offering secure and user-friendly investment platforms. - **Investment Services:** Opportunity for disruptive innovation in the investment services industry by developing platforms that curate stock lists and portfolio templates for users. ## Related on Trend Hunter - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Investment Comparison Platforms](https://www.trendhunter.com/trends/upside-invest.md) - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Budget-Free Personal Finance Apps](https://www.trendhunter.com/trends/cashews-app.md) - [Accessible Smart Money Apps](https://www.trendhunter.com/trends/fina-finance-app.md) - [Stock-Ranking Investment Apps](https://www.trendhunter.com/trends/rupt-app.md) - [Automated Crypto Investment Apps](https://www.trendhunter.com/trends/crypto-smartlife-app.md) - [Low-Cost Investment Apps](https://www.trendhunter.com/trends/lowcost-investment-app.md) - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md)