# In-Demand Shopping Pop-Ups eBay's Hard to Find Gift Shops Connect Consumers to Sought-After Items By Laura McQuarrie | Published 2021-11-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hard-to-find-gift References: [prnewswire](https://www.prnewswire.com/news-releases/ebay-to-open-hard-to-find-holiday-gift-shops-301426765.html) & [ebay](http://ebay.com/hardtofindshop/) As a result of supply chain challenges, consumers are bracing for a particularly challenging holiday shopping season but [eBay](https://www.trendhunter.com/trends/ebay-refurbished) is poised to help people out with its Hard to Find Gift Shops. These [pop-up storefronts](https://www.trendhunter.com/trends/oak-and-luna) are making their way to locations like Detroit, Miami and Houston mid-November, and their locations will be revealed on social media. The pop-ups will be stocked with some of the season's most popular items, ranging from sneakers and watches to trading cards and other collectibles. According to global data intelligence company [Morning Consult](https://www.trendhunter.com/trends/sciencebacked-wellness), "70% of Millennial and Gen Z adults who have started their holiday shopping have reported that a product they wanted to purchase in a store was out of stock. One-third of those shoppers say this has happened multiple times as they've begun their holiday shopping." ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 86% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Pop-up Retail:** Creating pop-up retail storefronts to meet supply chain challenges presents an opportunity for disruptive innovation in retail and inventory management. - **Collectibles Market:** Catering to the demand for sought-after collectibles presents an opportunity for disruptive innovation in the collectibles market and online marketplaces. - **Social Media Marketing:** Utilizing social media to reveal the location of pop-up shops presents an opportunity for disruptive innovation in marketing and increasing consumer engagement. ### Industries Being Reshaped - **Retail:** Pop-up shops and inventory management solutions have the potential to revolutionize the retail industry by reducing overhead costs and meeting the changing demands of consumers. - **E-commerce:** Online marketplaces like eBay can use insights gained from their pop-up shops to improve their offerings and services, creating a more seamless and personalized shopping experience for customers. - **Collectibles and Memorabilia:** The popularity of collectibles presents an opportunity for disruptors to enter the market with more innovative and accessible ways for consumers to obtain sought-after items. ## Related on Trend Hunter - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Refurbished E-Commerce Marketplaces](https://www.trendhunter.com/trends/ebay-refurbished.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Pop-Up Vending Machines](https://www.trendhunter.com/trends/pop-up-vending-machine.md) - [Empathic Emporium Pop-Ups](https://www.trendhunter.com/trends/fml-store.md)