# Fun Food Obsessions Crusty Mr. Toast Speaks to the Simpler Times By Going Like Sixty | Published 2009-01-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hard-times-toys-crusty-mr-toast-for-the-simpler-times References: [etsy](http://www.etsy.com/shop.php?user_id=39336) & [mistertoast](http://www.mistertoast.com) 2008 was Year of the Bacon on Trend Hunter, and 2009 is Year of the Ox to the Chinese, so I am launching today that 2009 should be the Trend Hunter [Year of The Toast](https://www.trendhunter.com/trends/juice-it-up-toast), and specifically, Mr. Toast. Mr. Toast, warm and friendly. Goes well with anything. Who doesn’t love Mr. Toast? Dan Goodsell has built a whole world around Mr. Toast and other [fun foods](https://www.trendhunter.com/trends/team-sprinkles). It takes us back to a simpler time, unlike Bacon, which was much too complicated for many. So whistle a little tune with the Mr. Toast video and see if it doesn’t bring in 2009 with just the right start. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Fun Food Obsessions:** Opportunity to create innovative and playful food products that evoke nostalgia and simplicity. - **Crusty Mr. Toast:** Opportunity to develop a beloved and versatile food character for branding and marketing purposes. - **Simpler Times:** Opportunity to tap into the trend of seeking comfort and familiarity in a fast-paced and complex world. ### Where This Applies - **Food and Beverage:** Opportunity for the food and beverage industry to create unique and nostalgic products that resonate with consumers. - **Marketing and Branding:** Opportunity for marketing and branding agencies to leverage the popularity of characters like Mr. Toast to create engaging campaigns and brand identities. - **Entertainment and Media:** Opportunity for the entertainment and media industry to create content and experiences that transport audiences to a simpler and more whimsical time. ## Related on Trend Hunter - [Seasonal Toast Restaurant Dishes](https://www.trendhunter.com/trends/toast-dishes.md) - [Cinnamon-Bacon Cereals](https://www.trendhunter.com/trends/cinnamon-toast-crunch-bacon.md) - [Made-to-Order Elevated Toasts](https://www.trendhunter.com/trends/toast-creations.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Savory Toaster Pastries](https://www.trendhunter.com/trends/ginsters-pastry-toasties.md) - [Folded Breakfast Sandwiches](https://www.trendhunter.com/trends/toastwich.md) - [Cereal-Flavored Bacon Products](https://www.trendhunter.com/trends/black-label-cinnamon-toast-crunch-bacon.md) - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [Hot Dog Bun Toasters](https://www.trendhunter.com/trends/hot-dog-bun-toasters.md)