# Hard Tea Seltzers Deep Eddy Vodka + Tea Hard Seltzers are Light, Refreshing & Easy-Drinking By Laura McQuarrie | Published 2023-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-tea-seltzer References: [businesswire](https://www.businesswire.com/news/home/20230428005566/en) & [deepeddyvodka](http://www.deepeddyvodka.com/)  [Deep Eddy Vodka](https://www.trendhunter.com/trends/hopdoddy-burger-bar-dirty-sodas) + Tea [Hard Seltzer](https://www.trendhunter.com/trends/truly-flavored-vodka) expands Deep Eddy Vodka's line of hard seltzers with a new option that's light, refreshing, easy to drink, and ready to drink thanks to its canned format. The new Vodka + Tea Hard Seltzers will be available in a variety of flavors, including lemon tea, sweet tea and peach tea. To introduce its new [ready-to-drink tea seltzer](https://www.trendhunter.com/trends/readytodrink-cocktail-range) to the world, the brand dropped a single can of Deep Eddy Sweet Tea Vodka + Tea Hard Seltzer from a helicopter at 5,000 feet. After the Tea Minus countdown concluded, fans on social media got to tune in to see the brand literally "drop the tea" on its newest release. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 29% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Tea-infused Beverages:** Opportunity for beverage companies to incorporate tea into their products, creating new flavors and experiences for consumers. - **Canned Cocktails:** Canned cocktails offer convenience and portability, making them a disruptive innovation in the beverage industry. - **Marketing Stunts:** Creative marketing stunts like dropping a can of a new product from a helicopter can help brands generate buzz and excitement around their products. ### Who This Affects Most - **Alcoholic Beverages:** Alcohol companies can incorporate tea flavors and/or offer pre-mixed canned cocktails to stand out in a crowded market. - **Ready-to-drink Beverages:** RTD beverage companies can take advantage of the popularity of convenience by creating new tea-infused drinks or canned cocktail options. - **Marketing and Advertising:** Marketing agencies can help brands design and execute creative marketing stunts that capture the attention of customers on social media and other platforms. ## Related on Trend Hunter - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md) - [Hard Ice Tea Drinks](https://www.trendhunter.com/trends/high-noon-vodka-iced-tea-1.md) - [Ready-To-Drink Vodka Iced Teas](https://www.trendhunter.com/trends/vodka-iced-teas.md) - [Non-Cardbonated Vodka Teas](https://www.trendhunter.com/trends/skimmers.md) - [Tea-Infused Vodka Seltzers](https://www.trendhunter.com/trends/neatly-spiked.md) - [Bubble-Free Hard Ice Teas](https://www.trendhunter.com/trends/surfside-iced-tea-vodka.md) - [Ready-to-Drink Hard Teas](https://www.trendhunter.com/trends/teabird-hard-sweet-tea.md) - [Premium Spiked Iced Teas](https://www.trendhunter.com/trends/high-noon-vodka-iced-tea.md) - [Fruity Alcoholic Teas](https://www.trendhunter.com/trends/iced-tea-seltzers.md)