# Hard Sparkling Water Drinks Craft Clarity Specializes in Making Craft Brewed Hard Sparkling Water By Laura McQuarrie | Published 2018-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-sparkling-water References: [bevindustry](https://www.bevindustry.com/articles/91231-craft-clarity-hard-sparkling-water) & [drinkcraftclarity](http://www.drinkcraftclarity.com/) Eel River Brewing Co. launched Craft Clarity as a low-carb, gluten-free, zero-sugar hard sparkling water with just 100 calories per can. The craft brewed hard sparkling water beverages are available in both Ginger-Lime or Raspberry flavors, which contain 5% ABV per 12-ounce can. Like other sparkling water beverages, these crisp canned drinks from the Eel River Brewing Co. are clear in color and have the potential to provide light refreshment on the hottest of summer days. With their desire for unusual flavors and wholesome ingredients, Millennials are driving the popularity of sparkling water drinks—and these flavored options will appeal to those who are looking for a unique hybrid between sparkling water and a responsibly crafted alcoholic beverage, which also happens to be packaged in a convenient format for on-the-go enjoyment. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Brewed Hard Sparkling Water:** Craft brewed, low-carb, gluten-free, and zero-sugar hard sparkling water in unique flavors could be a disruptive innovation opportunity in the beverage industry. - **Alternative Alcoholic Beverages:** The growing popularity of alternative alcoholic beverages like hard sparkling water offers a disruptive innovation opportunity in the alcoholic beverage industry. - **Sparkling Water Drinks:** The rising demand for sparkling water drinks among millennials presents a disruptive innovation opportunity in the beverage industry. ### Where This Applies - **Beverage:** The beverage industry could benefit from the disruptive innovation opportunities presented by hard sparkling water drinks. - **Alcoholic Beverages:** Alternative alcoholic beverages like hard sparkling water present a disruptive innovation opportunity in the alcoholic beverage industry. - **Health & Wellness:** The health and wellness industry could leverage the low-carb, gluten-free, and zero-sugar aspects of hard sparkling water drinks to market to health-conscious consumers. ## Related on Trend Hunter - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md) - [High-ABV Sparkling Waters](https://www.trendhunter.com/trends/riki-spirits.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Free-From Sparkling Waters](https://www.trendhunter.com/trends/spindrift.md) - [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md)