# Free-From Spiked Seltzers Briggs Hard Seltzers are Made with 100% Real Fruit By Laura McQuarrie | Published 2018-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hard-seltzers References: [bevindustry](https://www.bevindustry.com/articles/91349-briggs-hard-seltzer) & [briggshardseltzer](https://www.briggshardseltzer.com/) An increase in the sales of seltzer has caused many alcohol beverage companies to take note and launch hard seltzers to pique the interests of consumers. Briggs Hard Seltzer launched a trio of hard seltzers in Pineapple, Cranberry and Grapefruit that set themselves apart as the only ones of their kind made with [100% real fruit](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). Additionally, the hard seltzers boast no artificial flavors, added sugar or preservatives. In all, the 5% ABV seltzer products are made with just three simple ingredients: filtered water, alcohol from cold-brewed sugar and fruit juice. While the sales of soda have suffered due to changing consumer preferences, hard seltzer and [sparkling water](https://www.trendhunter.com/trends/unsweetened-soft-drinks) appeal to consumers with a better-for-you, calorie-conscious approach to refreshment. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Real Fruit Hard Seltzers:** Briggs is setting itself apart by producing the first-of-its-kind hard seltzers made with 100% real fruit. - **Clean Label Beverages:** No artificial flavors, added sugar or preservatives are included in Briggs Hard Seltzers, catering to the consumer preference for clean and transparent label products. - **Better-for-you Refreshments:** Hard seltzers and sparkling waters appeal to consumers who want a refreshing drink that is low-calorie and better-for-you. ### Sectors Adopting This - **Alcoholic Beverages:** More companies can develop innovative products that cater to changing consumer interests, such as hard seltzers made with real fruit. - **Health and Wellness:** Briggs Hard Seltzers can appeal to health-conscious consumers who are looking for beverages that have clean and transparent ingredient labels. - **Non-alcoholic Beverages:** The trend towards clean label products in beverages can see an increase in the sales of low-calorie, sparkling waters that appeal to calorie-conscious consumers. ## Related on Trend Hunter - [Free-From Sparkling Waters](https://www.trendhunter.com/trends/spindrift.md) - [Bubble-Free Hard Juices](https://www.trendhunter.com/trends/just-hard-squeezed.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [IPA-Style Hard Seltzers](https://www.trendhunter.com/trends/juicy-hazy-hoppy.md) - [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md) - [Canned Hard Juices](https://www.trendhunter.com/trends/wild-nectar-hard-juice.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md)